It’s been an awesome experience! As a newcomer, There are so many other aspects to CrossFit that I’d never realized until I started my journey! Definitely the strongest that I’ve ever been and I have made some pretty awesome gym buddies:) . The coaches are amazing, and so is the community.

Must read if you care about your gym being a good community place. I toured and was a member of many gyms prior to Fortify (Burn Bootcamp in Middleton (I loved it, very respectful staff and enjoyed the community), ORTHDX Natural Fitness, nice staff as well, Anytime Fitness, YMCA, and others). Due to travel and other commitments I had to leave these gyms, but the reason I left was never due to DIS... More

Must read if you care about your gym being a good community place. I toured and was a member of many gyms prior to Fortify (Burn Bootcamp in Middleton (I loved it, very respectful staff and enjoyed the community), ORTHDX Natural Fitness, nice staff as well, Anytime Fitness, YMCA, and others). Due to travel and other commitments I had to leave these gyms, but the reason I left was never due to DISCRIMINATION. I live in Waunakee, and because I hate driving, I wanted a convenient gym, so I decided to join Fortify in November 2023. The point of going to a gym is to have fun, release stress and get healthy. And with group-type classes it is supposed to be an enjoyable and sociable environment. From the first time I worked out with Ann Lechelt as a coach, I felt uneasy. The more I worked with her the more I felt tense and unwelcome. Her way of explaining things was unlike the other coaches, and specifically, the way she talked to me (when she bothered to acknowledge me) was condescending. On January 26th, 2024, I went to a class. She was the trainer that night. As usual, she was poorly explaining the warmup, which happened to be the up-down and goblet squats. I did not connect the name with the movement, which should not be a big deal, I just needed a little clarification from her to start the work out the right way. She kept telling me that she just explained it in the warmup which left me confused and did not know what else to do to have answer, and she did not speak in a friendly way, it was in an impolite way. I know people can be unfriendly and not necessarily racist, but when this behavior is singled out to me then the conclusion is discrimination. As an immigrant who has now lived in the US for a long time, I can smell the slightest form of discrimination and racism. I have lived in Waunakee since 2015, a majority white populated area. My kids go to school here, they do sports here, I sub at schools here, we go to stores and restaurants here, we go to doctors and dentists here, we go to salons here, I interacted with the police here on multiple occasions, and I never really felt discrimination from the list of businesses, or authorities, or other institutions here. I am mentioning this because even though we live in a white populated area with certain stereotypes, I have to say I did not face bigotry here in Waunakee, nor have my kids. However, I felt the discrimination and the racism at Fortify from the employee of Fortify, Ann Lechelt. To be fair, the only positive experience I valued from Fortify staff was from Schaquil De Young, a person I never met before. I have to say that I loved her as a coach at Fortify, she is polite, a good communicator, clear in her explanation, respectful, and she pays attention to everyone, her eyes are on everyone and helping everyone, especially the newcomers. I will not be part of Fortify as long as Marlow Hicks choses to tolerate discrimination and racism and maintain Ann Lechelt as a staff member of Fortify. My word to the community at Fortify, I like most of the people I worked out with. Many of the people there do make it feel like it is a community; they encourage, they cheer, the majority are professional people. I will miss that. However, I am disappointed at the silence from everyone who witnessed what happened the last night I attended, and not a single word from peers spoke up to say, “the guy is just asking a simple question”. If that happened in front of me to someone else, I would never let it go. I have done that in the past and I will continue to do it. I will always stand against people who show racism and discrimination. When I told my neighbor about what happened, she said, “and no one said anything?” She made me really think, that overall, maybe we do not have the sense of community for all here. All of you are nice people, please do the right thing, stand for the right thing. Marlow, I wish you success in your business, you are doing a good thing for the community, however, you handled this incident very poorly. I hope my feedback helps you. Less

I highly recommend the Fortify gym! CrossFit seemed very intimidating at first but the instructors really guide you through everything so it’s not so scary. Time actually flies and you will not be bored. Don’t overthink things….just go! Move your body and you will feel great!

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Fortify has a phenomenal group of people to work out with! The workouts are always challenging and most importantly keep me motivated. Movements can be scaled to any level, from beginner to advanced, so truly the more the merrier!

Great experience just stopping in with a friend to explore. Workout killed, but so fun and supportive!

At the time of joining this gym I had never previously lifted heavy weights. At first, I found walking into class to be intimidating. However, the amazing coaching and supportive community gives you the confidence to try something difficult. I love the accountability aspect of the class structure and the confidence in knowing you can do the hard stuff. The most surprising part has been the ph... More

At the time of joining this gym I had never previously lifted heavy weights. At first, I found walking into class to be intimidating. However, the amazing coaching and supportive community gives you the confidence to try something difficult. I love the accountability aspect of the class structure and the confidence in knowing you can do the hard stuff. The most surprising part has been the physical transformation. Turns out, muscles happen fast with the right moves, coaching and showing up. Thanks team Fortify! You all are the best. Less

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💪Fantastic CrossFit gym and community! So happy I found Fortify when we moved to Madison, everyone is there to better themselves and super supportive. Coaches and facility/equipment are great as well. Tons of class times too which is a huge plus. 🏋️

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I never planned on joining a CrossFit gym. I thought it was too hard core for me. I thought the trainers would be screaming in my face things like "Come on . . push harder!" I'm extremely pleased to report that it's nothing like that at Fortify. The trainers go through the workouts at the beginning of class and we warm up together. After that, it's truly self paced and you choose the weights that... More

I never planned on joining a CrossFit gym. I thought it was too hard core for me. I thought the trainers would be screaming in my face things like "Come on . . push harder!" I'm extremely pleased to report that it's nothing like that at Fortify. The trainers go through the workouts at the beginning of class and we warm up together. After that, it's truly self paced and you choose the weights that are right for you. The trainers make sure your form is correct, and are only encouraging and never yelling in your face! So if you have the misconception about CrossFit like I did, please give it a try. I'm so glad I joined a couple of months ago. I look forward to going, enjoy the people there and my body is feeling so much stronger and healthier. Less

Welcoming community, excellent coaches, challenging and fun workouts! It’s a great way to start my day every day!

You will have a blast and get stronger than you ever thought possible. The coaches meet you where you are in your fitness journey and then motivate you to surpass your goals.

The workouts are intense but not overwhelming. Coaches give good advice on form and technique. Everyone is really supportive regardless of what level they're at

I’m a huge fan of Marlow and the other trainers at Fortify. Been going 2x a week for almost a year. Definitely feel stronger, have more energy, playing better tennis and best of all, arthritis pain in hip and knees substantially improved. All that —-plus it’s been fun. Looking forward to year 2

My happy place! The community is supportive, encouraging, and welcoming. No other place I’d rather be!

Great coaches, workouts and camaraderie.

Great people and culture!

Exceptional CrossFit gym! The coaches are knowledgeable and supportive, creating a motivating atmosphere. Varied and challenging workouts keep things interesting, and the sense of community among members is truly uplifting. Top-notch facility for anyone seeking a well-rounded fitness experience.

Fortunate to be a part of this community. Programming for ALL ages and abilities. Grateful to all the coaches and for the countless friendships I've made.

I have been at Fortify for almost two months now. I absolutely love this gym. I am new to CrossFit and I am learning most of the exercises for the first time. The coaches are so helpful. They make sure everyone is learning all the exercises and proper form. I highly recommend this gym for new or experienced people. Keep up the amazing work team Fortify!

Absolutely love it! Great people, community and coaches.

Great gym and great people!

I joined Fortify because I was looking for a community of awesome people to workout with and that is exactly what I got! The workouts are always a good challenge and there are modifications if I’m not yet able to do a move. Everyone is so nice and welcoming and there to build each other up. I feel so lucky to have found Fortify!

Couldn't ask any more of the coaches! No matter where you are in your fitness journey they are they to help you meet your goals! Every class is full of people all striving for improving themselves and encouraging others!

The coaches at Fortify are knowledgeable and professional. The community at Fortify is so kind and welcoming. I’m so glad this gym is so close to home!

A great place to go and work out . People there are happy and willing to help and guide you for a safe and healthy lifestyle.

Extremely welcoming community & solid programming!

Awesome, clean gym with knowledgeable and friendly coaches!!

Excellent! My husband and I dropped in for several classes. Everyone was so welcoming! I loved visiting this box, and will continue to drop in during my future trips to the area.

Recently attended Coach Hicks' Rowing clinic. I may not have mastered the art, but I had a lot of fun and gathered some great pointers. I will be using Marlow's tips and tricks for both short and longer rows.

In my opinion, Fortify Fitness is the best gym in Waunakee, hands down. I have met people from all walks of life who have had their lives improved by being a part of this community. Their CrossFit style group classes are accessible to anyone at any fitness level, creating a community that is diverse in its fitness abilities, but united in its aim to help each member achieve their wellness goals. ... More

In my opinion, Fortify Fitness is the best gym in Waunakee, hands down. I have met people from all walks of life who have had their lives improved by being a part of this community. Their CrossFit style group classes are accessible to anyone at any fitness level, creating a community that is diverse in its fitness abilities, but united in its aim to help each member achieve their wellness goals. Amazing coaches embody this ethos by creating group workouts that are scalable and safe for both beginners and CrossFit fanatics alike. Check them out if you want to be challenged and supported on your wellness journey in Waunakee! Less

Best gym in Waunakee! ⭐️⭐️⭐️⭐️⭐️ I have been a member of Fortify Fitness Collective since its opening day. I joined having little to no workout experience and various physical limitations, but becoming part of this CrossFit gym has been one of the best decisions I have ever made. The high-quality coaching staff and supportive community are unbeatable. The workouts are fun, challenging, and, most ... More

Best gym in Waunakee! ⭐️⭐️⭐️⭐️⭐️ I have been a member of Fortify Fitness Collective since its opening day. I joined having little to no workout experience and various physical limitations, but becoming part of this CrossFit gym has been one of the best decisions I have ever made. The high-quality coaching staff and supportive community are unbeatable. The workouts are fun, challenging, and, most importantly, give you RESULTS. I highly recommend Fortify Fitness Collective in Waunakee! Less

Some of the best people and the best CrossFit gym in Waunakee. Here you have your own community of like minds, fun and well thought out group classes, a coach to direct your path and make it custom to you!

Great community feeling!

Great staff! The entire team makes getting up at 4:30am for the 5am class a little easier.

Fortify is hands down the best gym that you could go to. I started going to Fortify about 7 months ago. When I signed up, I told myself that I would try it for a month, and see if I could commit to going at least a few times a week. I am not at all a morning person, and can only go to the morning classes, so I was pretty sure I wouldn’t last more than a month. I was also frankly intimidated by Cr... More

Fortify is hands down the best gym that you could go to. I started going to Fortify about 7 months ago. When I signed up, I told myself that I would try it for a month, and see if I could commit to going at least a few times a week. I am not at all a morning person, and can only go to the morning classes, so I was pretty sure I wouldn’t last more than a month. I was also frankly intimidated by CrossFit; I assumed everyone there would be much more capable than I was. Not only did I continue going, but I asked for an unlimited membership so that I could go more often. The community is incredible. You will not find more supportive people to workout alongside. The coaches are also very supportive, and are always offering scaling options and modifications. The constantly watch for form, and ensure everyone is lifting safely and to prevent injuries. Over the last 7 months, I have progressed well beyond where I thought I could. I am very excited by how much my strength and overall athletic ability has increased thus far, and even more excited to see what the future will bring. I cannot say enough about Fortify. If CrossFit interests you in the slightest, give Fortify a try. I promise you will not regret it. Less

One month shy of a year at Fortify and having made tremendous progress since then, I have nothing but praises for this community! The best decision I made at the time and wouldn't change a thing to what I had to say back then.... I had no prior Crossfit experience however it's been simply an amazing experience right from day 1 at Fortify Gym! The introduction, scaling options for beginners, grea... More

One month shy of a year at Fortify and having made tremendous progress since then, I have nothing but praises for this community! The best decision I made at the time and wouldn't change a thing to what I had to say back then.... I had no prior Crossfit experience however it's been simply an amazing experience right from day 1 at Fortify Gym! The introduction, scaling options for beginners, great coaching and last but not the least - team spirit and support at each and every workout has kept me engaged and committed to this program so far! Its been only 28 days and I have made progress and can feel the difference. I am so glad I joined and would highly recommend to anyone willing to join this wonderful team! Less

Newbie here but I'm loving the vibes! Class sizes aren't too big with lots of time slots and days of the week available. Agree with all the reviewers here that the instructors are focusing on form and provide individualized attention.

Top-notch coaches and equipment and a wonderful and supportive community!

I've been working out at Fortify for the past 8 months and can honestly say it's one of the best decisions I ever made. The coaches really care about proper form, correction and coaching you where you're at. The best part is the people and culture. Everyone knows how to have fun, you almost forget you're working out. Almost. It's not some quiet gym that you only show up to do the work and then go... More

I've been working out at Fortify for the past 8 months and can honestly say it's one of the best decisions I ever made. The coaches really care about proper form, correction and coaching you where you're at. The best part is the people and culture. Everyone knows how to have fun, you almost forget you're working out. Almost. It's not some quiet gym that you only show up to do the work and then go home. Marlow may be picky AF when it comes to progression moves (think pull ups, handstand push ups, etc.) but what he says works. I'm a walking testament that you can indeed learn how to do a pull up, multiple in a row at that, even if you've never done one before in your life. Check us out. You won't regret it. Less

I’ve been a member at Fortify for a month now, and I’m so happy I joined this CrossFit gym. I’ve never been a part of a community that is more welcoming than this one!! The coaches and other members are super nice and very encouraging. The coaching staff meets you where you’re at and pushes you to get the best workout you can while helping you along the way. As someone who is brand new to CrossFi... More

I’ve been a member at Fortify for a month now, and I’m so happy I joined this CrossFit gym. I’ve never been a part of a community that is more welcoming than this one!! The coaches and other members are super nice and very encouraging. The coaching staff meets you where you’re at and pushes you to get the best workout you can while helping you along the way. As someone who is brand new to CrossFit and fitness in general this is super wonderful. I couldn’t ask for better, and I’m excited to keep going on my fitness journey with Fortify!! Less

This is my favorite gym in Waunakee! I have participated in the kids camp multiple times and love all of the games and activities the coaches program!

Come for the great coaches and programming, stay for the amazing community. I love that the coaches safely push you to the edges of your comfort zone while helping you develop confidence in yourself. The community has held me to a a level of accountability I haven't experienced before. I actually look forward to seeing my gym family and that keeps me coming back day after day!

I cannot speak highly enough of the quality of the coaches, community, facilities and programming at Fortify Fitness Collective. This is hands down the best gym in Waunakee. I worked out at Fortify during my pregnancy and resumed at 6 weeks postpartum as soon as I was cleared. The coaches helped me to stay engaged and to continue my workouts safely.

Everyone has a great attitude and I love the camaraderie. These people are my chosen family.

Fun, challenging workouts for all levels, great coaches, supportive atmosphere. So glad I gave it a try!

Keeps you accountable and motivated. Great way to start the day, everyone from the coaches to members are supportive and keeps you going.

I have been a member for 8 months. I came in with no crossfit experience and never having laid hands on a barbell. The coaches are amazing and teach proper form at every class . There are options for all fitness levels and I have learned/progressed so much since I've started.

Owner/Head coach is not committed to overall safety of members resulting in injuries. He also does not invest time in members healing from injuries to return safely to the gym. He ignores poor form, does not provide adequate scaling options (for injury and physical limitations), and does not assist members to prevent further injuries requiring members to seek assistance outside of the gym. He is ... More

Owner/Head coach is not committed to overall safety of members resulting in injuries. He also does not invest time in members healing from injuries to return safely to the gym. He ignores poor form, does not provide adequate scaling options (for injury and physical limitations), and does not assist members to prevent further injuries requiring members to seek assistance outside of the gym. He is not responsive to feedback and athletes are oftentimes left to fend for themselves or leave. Communication is subpar and at times disrespectful in nature. Furthermore, follow through with plans and plans for correction (following feedback given due to an issue brought to his attention) is atrocious. These systemic issues really distract from the members and quality of a gym this place could be under different leadership. Less

Owner/Head coach is not committed to overall safety of members resulting in injuries. He also does not invest time in members healing from injuries to return safely to the gym. He ignores poor form, does not provide adequate scaling options, and does not assist members to prevent further injuries requiring members to seek assistance outside of the gym. He is not responsive to feedback and athlete... More

Owner/Head coach is not committed to overall safety of members resulting in injuries. He also does not invest time in members healing from injuries to return safely to the gym. He ignores poor form, does not provide adequate scaling options, and does not assist members to prevent further injuries requiring members to seek assistance outside of the gym. He is not responsive to feedback and athletes are oftentimes left to fend for themselves or leave. Less

I enjoy going to Fortify fitness because I feel comfortable working at my own pace and be able to work with the coach to add slight modifications according to my ability. Loads to improve but I feel that I made great progress towards my fitness goals.

Marlow is an excellent trainer and his programming will get you results!

The experience at Fortify is unmatched! The minute I stepped back in the box after years away felt like home. Everyone at Fortify (Coaches & Peers) are incredible! Everyone welcomed me back with open arms and I have made so many friends and connections. Each and every person here cares about you and fosters growth and inclusion. Everyone pushes everyone to be better for you! I couldn’t ask for a ... More

The experience at Fortify is unmatched! The minute I stepped back in the box after years away felt like home. Everyone at Fortify (Coaches & Peers) are incredible! Everyone welcomed me back with open arms and I have made so many friends and connections. Each and every person here cares about you and fosters growth and inclusion. Everyone pushes everyone to be better for you! I couldn’t ask for a nicer staff or gym to be a part of! Less

Great coaches, great workout, AMAZING community!

Over the last two months, I’ve really enjoys my experience at Fortify ! Everyone should do try it out!

Marlow and company never disappoint. Excellent and knowledgeable coaching with plenty of encouragement. I am always grateful for the opportunity Fortify provides to challenge myself and become a better version of me, bit by bit.

Fortify Fitness is a very positive, fun, and supportive atmosphere. Everyone is very welcoming. There “is” a magic pill for health. It’s called exercise. It doesn’t matter your age or fitness level - just start. Fortify Firness will meet you where you’re at. Do something for yourself and your own health and start today!

I’ve been a Fortify Fitness member for 1 year now and I love it! I was getting tired of doing workouts in my basement and not pushing myself. It’s a fun, friendly, competitive environment that makes me want to keep getting better. It’s made such a positive impact on my overall physical and mental health. There are modifications for everything too, so it’s not intimidating. Stop thinking about it ... More

I’ve been a Fortify Fitness member for 1 year now and I love it! I was getting tired of doing workouts in my basement and not pushing myself. It’s a fun, friendly, competitive environment that makes me want to keep getting better. It’s made such a positive impact on my overall physical and mental health. There are modifications for everything too, so it’s not intimidating. Stop thinking about it and just sign up today, you won’t regret it! Less

Marlow and the rest of the team are so wonderful and welcoming. I couldn't have asked for a better experience! They come equipped with excellent experience and knowledge to make sure everything is preformed as efficiently and safely as possible.

Fortify is a great place to get in shape, stay in shape, and stay motivated to do so. I love that I can just show up and do the programmed work without having to worry about how to spend my hour in the gym. Don't be intimidated if you are a crossfit novice; you can set your own pace to each workout and there are scaled down versions of each exercise if you find some movements are a challenge. ... More

Fortify is a great place to get in shape, stay in shape, and stay motivated to do so. I love that I can just show up and do the programmed work without having to worry about how to spend my hour in the gym. Don't be intimidated if you are a crossfit novice; you can set your own pace to each workout and there are scaled down versions of each exercise if you find some movements are a challenge. Marlow and the other coaches are helpful and the members make it fun! Less

Great coaches. Great community. Great workouts. What more would you need?

Great people and coaching. If you are looking to get on the path to a healthy sustainable lifestyle this is the place to start!

So happy I went for it!!! As someone who is new to CrossFit AND haven’t exercised in years, I felt so welcomed by both the coaches & members! I’ve never had a welcome like this before! I am very pleased by the focus on proper form & technique within the challenging workouts. I have only gone to 6 classes so far and already feel much stronger! Plus, I’ve lost 5lbs since starting! Can’t wait to see... More

So happy I went for it!!! As someone who is new to CrossFit AND haven’t exercised in years, I felt so welcomed by both the coaches & members! I’ve never had a welcome like this before! I am very pleased by the focus on proper form & technique within the challenging workouts. I have only gone to 6 classes so far and already feel much stronger! Plus, I’ve lost 5lbs since starting! Can’t wait to see what a full year of consistency looks like with this amazing crew!!!! They are so dedicated & fun. ❤️ Fortify!!!! Less

I had been away from all exercise other than running since finishing my military service over 10 years ago. Late last year I decided it was time to get back to the kind of physical activity I needed to improve and maintain my overall physical fitness and wellbeing but was not particularly excited to do so in a traditional gym. I am not a fan of exercise equipment and the lack of variety they repr... More

I had been away from all exercise other than running since finishing my military service over 10 years ago. Late last year I decided it was time to get back to the kind of physical activity I needed to improve and maintain my overall physical fitness and wellbeing but was not particularly excited to do so in a traditional gym. I am not a fan of exercise equipment and the lack of variety they represent. When I found Fortify online I saw a representation of what I used to have and loved so much - varied exercises and challenges in a supportive and motivating community setting. I have been with Fortify for over seven months now and it has not disappointed. The daily workouts are challenging but scaled to my ability. The coaches and community are everything I had hoped they would be and are always cheering me on and helping push past my barriers. I would recommend Fortify to anyone looking for the same. Functional variety, challenges, and a positive and supportive environment. Less

I genuinely enjoy working out with everyone at the gym! I know I would not push myself as hard as I do without the support of coaches and others in class.

Top notch training facility and instructors!!!

Fortify is a very friendly, supportive community. The coaches are great. I really like how everything can be adjusted to meet your specific needs and goals.

I feel so comfortable at Fortify! The coaches make sure you always know how to do the different movements and can scale every workout to match your ability. Members go out of their way to make you feel welcome. Fortify is a wonderful community to be a part of!

My husband has been trying to get me to join Fortify for about two years. I resisted thinking that it would be too hardcore. Luckily, I finally said “yes” and I can honestly say that although I don’t jump for joy at the idea of exercising, I do look forward to the classes and I started feeling better about myself after 6 or so classes. I have a few pre-existing injuries and exercises are easil... More

My husband has been trying to get me to join Fortify for about two years. I resisted thinking that it would be too hardcore. Luckily, I finally said “yes” and I can honestly say that although I don’t jump for joy at the idea of exercising, I do look forward to the classes and I started feeling better about myself after 6 or so classes. I have a few pre-existing injuries and exercises are easily modified for me. The coaches have eyes on everyone and make sure that you are using proper form. I feel encouraged and never pressured or judged because of what I can or can’t do. Everyone at the gym is friendly and encouraging. I would recommend Fortify to anyone interested in improving strength, self-esteem, or overall fitness. Less

If you have ever started a workout routine only to later stop it, you know how hard it can be, to maintain motivation. I had originally signed up just to have some accountability. What I didn't expect was that working out could be more than repeating the same 3 or 4 moves over and over again. There is a lot of variety in the workouts at Fortify. Not only that but the personal attention you ge... More

If you have ever started a workout routine only to later stop it, you know how hard it can be, to maintain motivation. I had originally signed up just to have some accountability. What I didn't expect was that working out could be more than repeating the same 3 or 4 moves over and over again. There is a lot of variety in the workouts at Fortify. Not only that but the personal attention you get when the classes are generally 3-10 people is very helpful. The instructor will help you do it right and will push each of the members to their personal limits. I don't think I ever go home feeling like I didn't just give 100%. If you're looking for something to help take your workout to that next level and add some variety I would recommend Fortify. Less

Love Fortify! Great community and staff that are super supportive no matter where you are on your fitness journey! The community is incredibly welcoming! Highly recommend!

Fortify is an awesome CrossFit style gym with a great workout culture. I really loved their Strength and Conditioning classes, a nice mix of lifting weights and getting your heart rate up. It is great having someone there coaching the proper form and then watching to make sure I wasn't doing anything that could potentially hurt myself. The other members are always positive and engaging. More ofte... More

Fortify is an awesome CrossFit style gym with a great workout culture. I really loved their Strength and Conditioning classes, a nice mix of lifting weights and getting your heart rate up. It is great having someone there coaching the proper form and then watching to make sure I wasn't doing anything that could potentially hurt myself. The other members are always positive and engaging. More often than not they helped me finish workouts when I may have tapped out earlier alone. Highly recommend! The people are great, the coaches are great, the training is great. Less

Had my very 1st workout today after being inactive for months! Talk about a work out! The group was inspiring and the instructor really helped me to get the forms correct! Ps the Playlist was a hit!

Fortify gym has an amazing group atmosphere. The coaches are very responsive and help with individual scalings for workouts.

So many great things to say but the coaches and community cannot be beat. The coaches are knowledgeable, show genuine interest in each athlete and make classes fun and challenging. The community is something that money simply can’t buy and is so helpful in enhancing accountability and making fitness feel fun.

I highly recommend Fortify Fitness Collective! No matter what stage you are at in your fitness journey, this is the place for you! This community is filled with excellent coaching, challenging but obtainable programming and a team of knowledgeable coaches. This community has been so welcoming and has definitely made an incredibly positive impact in my life.

Awesome gym community! Marlow and all the coaches create a super fun atmosphere while pushing you towards your gym goals, whatever those goals may be.

very nice staff! I have seen so much positive change for myself while attending sessions at Fortify!

This is the best place - supportive community, amazing coaches and workouts that are never boring! I highly recommend Fortify Fitness!

Sooooo I would totally update my last review but it’s being suspect! So here I am. Anyways, it’s been seven plus months at Fortify! I cannot believe the changes that I’ve seen over the course of that time. I’ve had some really amazing support and I’m so grateful for it! The coaches and owner are rockstars and make you feel at home. I don’t know about your home, but my home is pretty lit, so I can... More

Sooooo I would totally update my last review but it’s being suspect! So here I am. Anyways, it’s been seven plus months at Fortify! I cannot believe the changes that I’ve seen over the course of that time. I’ve had some really amazing support and I’m so grateful for it! The coaches and owner are rockstars and make you feel at home. I don’t know about your home, but my home is pretty lit, so I can say fortify is pretty lit as well! The workouts are tough, but so worth it!! If you ever thought about trying CrossFit, I would highly recommend Fortify as your first CrossFit experience and I’m not playing. Plus, the music💃🏾! Less

Really great atmosphere! The classes are great, and they pace them really well. I’m still kind of new, but I love it!

I have done crossfit off and on for years usually quitting or of frustration after the first month. The reason being the number of complex moves involved. But at fortify it is truly a different story, they take the time to ensure you're doing things correctly all while making you feel included in a very tight knit group of amazing people. If you want to challenge yourself and want to improve... More

I have done crossfit off and on for years usually quitting or of frustration after the first month. The reason being the number of complex moves involved. But at fortify it is truly a different story, they take the time to ensure you're doing things correctly all while making you feel included in a very tight knit group of amazing people. If you want to challenge yourself and want to improve your health come on down. Less

I just started at Fortify Fitness Collective 5 weeks ago! Everyone at Fortify welcomed me with open arms my first class! I also enjoy getting to see the workouts for the week and I also enjoy being able to keep track of my progress on the Wodify app they use! If you are in a rut with staying on track with your fitness goals I highly recommend Fortify Fitness Collective!

I am a traveler in town and found FortifyFitness through search. I’ve been going to classes for 1 month now. The people here are super friendly and the coaches are very knowledgeable in what they’re doing. Not only have the classes pushed me to be stronger, I also feel more confident in doing certain workouts that I had little to no experience with. If you’re ready for growth mentally & physicall... More

I am a traveler in town and found FortifyFitness through search. I’ve been going to classes for 1 month now. The people here are super friendly and the coaches are very knowledgeable in what they’re doing. Not only have the classes pushed me to be stronger, I also feel more confident in doing certain workouts that I had little to no experience with. If you’re ready for growth mentally & physically this is the place to go! Less

I joined Fortify Fitness Collective after realizing how sedentary my life had become during the pandemic. I was initially nervous considering how out of shape I let myself become and I had never tried CrossFit previously; but after only a month, I can honestly say it was a great decision! The other members are genuinely supportive and encouraging of each other, especially when someone is new, and... More

I joined Fortify Fitness Collective after realizing how sedentary my life had become during the pandemic. I was initially nervous considering how out of shape I let myself become and I had never tried CrossFit previously; but after only a month, I can honestly say it was a great decision! The other members are genuinely supportive and encouraging of each other, especially when someone is new, and the coaches are awesome, educated, and want to see you succeed. If you’re looking for a place to start or continue your fitness journey, I highly recommend reaching out to Marlow or anyone else at Fortify and try a couple classes. If your experience is anything like mine, a class or two is all it’ll take before you realize you made a decision that’ll positively impact your life going forward! Less

I have thoroughly enjoyed my experience at Fortify so far! The coaches are knowledgeable, friendly & encouraging. It’s my first time at a CrossFit gym and I’m loving it! The members there are also so kind and supportive; makes it SO much less intimidating.

I've been working out here since they opened. Really good coaches, and a super supportive and fun community. Drop in for a class, you are going to like it.

When I think about my time so far at Fortify, it’s been an eye-opening journey. Every workout sets you one step closer to your goals. And the community is very welcoming since day 1. The music tunes are great especially since I thrive more during my workouts when that music is going! Thankful for the journey thus far!

Love the Fortify Community!

Marlow and his squad know their stuff. Great training plan, knowledgeable staff, and an awesome community. Struggling to get results with your current routine, look no further. ⭐️⭐️⭐️⭐️⭐️

Best gym in town!

One of the best CrossFit experiences I've had! Marlow and the coaching staff are absolute rockstars! From individual nutrition coaching to workout goals and perfecting technique, I'd be hard pressed to find any other staff of this caliber! Highly recommend this gym for beginners and veterans alike!!

Great team atmosphere! The coaches provide excellent instruction for each exercise every time to help all class members avoid injury and get the most out of their workout. The gym is clean, safe and they put a lot of thought into everyone’s positive experience.

Marlow and his team will keep you coming back for more. The workouts continue to challenge, but can be adjusted to allow you to walk in and know success. The app we work with allows for easy sign-ups, close tracking of progress and immediate feedback. Best of all, everyone, and I mean Every One will welcome you, encourage you and push you to become the best and strongest version of yourself. ... More

Marlow and his team will keep you coming back for more. The workouts continue to challenge, but can be adjusted to allow you to walk in and know success. The app we work with allows for easy sign-ups, close tracking of progress and immediate feedback. Best of all, everyone, and I mean Every One will welcome you, encourage you and push you to become the best and strongest version of yourself. Get in here today! Less

Great gym with great coaches and great members.....which makes it a great way to start my day!

Fortify Fitness Collective is one of the best in the industry!! Marlow and his team have created a welcoming community environment fit for anyone. They will help you reach your fitness goals and so much more. Joining is something I promise you won't regret!

Highly recommend! I have only been a member of this gym for about 4 months now and I have loved everything about it. The coaches are so understanding and if l ever have a question they take the time to explain it to me. Shoutout to coach Marlow for believing in me and for making me use the 45lb bar even when l didn’t want to. I feel like I’m a part of one big family here. I still have a lot to le... More

Highly recommend! I have only been a member of this gym for about 4 months now and I have loved everything about it. The coaches are so understanding and if l ever have a question they take the time to explain it to me. Shoutout to coach Marlow for believing in me and for making me use the 45lb bar even when l didn’t want to. I feel like I’m a part of one big family here. I still have a lot to learn but l am so grateful that I joined a gym like Fortify! Less

I’ve been as member since they opened and could not be happier! Over the last 9 months, I’ve gotten control of my nutrition with their Ascend program with losing fat and gaining muscle at the same time. As the business keeps growing it keeps getting better!

Great programming and better people! There’s a place for a wide range of people from former college athletes and competing cross fitters to fitness first-timers.

Great coaches, workouts, and friends. If you want to be healthy, get in a great 1 hour of moving and have alot of fun, then this is the gym for you. I love this place.

Incredible experience!!! The atmosphere is great, very friendly and super supportive. It’s nice coming in knowing that there will be a prepared workout, great coaches to guide you with all the movements to ensure you’re performing them correctly, and a fun group that has your back!!

I’ve been a member at Fortify since the beginning. Marlow and his staff are top notch coaches. Each class is programmed and coached for great results. I highly recommend!

Welcoming coaches and members from Day 1. Lots of motivation, support and fun while discovering a new level of fitness for myself.

I can’t give this place enough stars! The training is incredible and the community is even better. Not only am I the healthiest I’ve ever been, I’ve also found my framily here. It’s such a welcoming space, I encourage everyone to join us!

Look NO further 💯💪🔥🔥🔥🔥 this team is the BEST! Love the community, nutrition support, and customer service is TOP NOTCH! Don't think twice about supporting this small business and amazing community.

Look NO further 💯💪🔥🔥🔥🔥 Marlow and his team are the BEST! Love the community, nutrition support, and customer service are TOP NOTCH! Don't think twice about supporting this small business and amazing community.

Marlow Hicks and the team are second to none. Need motivation and great coaching? This is the place. Don't procrastinate. Make it happen now! You won't regret it.

Fortify is likely the best gym in Waunakee! Coach Marlow Hicks has built a fun and motivating community that brings out the best in you. Their program is second to none and will help you reach new levels with your health and fitness!

Fortify Fitness is soo much fun! It’s literally the best hour of my day! I look forward to every class. The owner Marlow and his staff genuinely care about me getting my fitness goals while having fun at the same time. Give it a try now and you won’t regret it at all. Definitely two thumbs up 👍🏽 on my experiences and the fun, genuine people I meet at the gym daily. You are missing out on a lot... More

Fortify Fitness is soo much fun! It’s literally the best hour of my day! I look forward to every class. The owner Marlow and his staff genuinely care about me getting my fitness goals while having fun at the same time. Give it a try now and you won’t regret it at all. Definitely two thumbs up 👍🏽 on my experiences and the fun, genuine people I meet at the gym daily. You are missing out on a lot of fun. So come see for yourself and join our classes! Less

Really love this place! Dropped in while at the CrossFit Games~ Awesome people awesome environment if you’re looking to get a great workout in there’s no better place! Marlow and his team freaking rock.

If you're in the area looking for a gym to help you get real results, you wont find a better place than Fortify! Marlow and his team are the real deal, care about their people and will give you an incredible experience!!

Love this gym - my first CrossFit gym experience and felt welcomed from day 1. The coaches are great, other members are great and love the community. Would highly recommend.

Such a fun group of people! I dropped in while in town for the noon class and had a blast! Great workout and awesome gym! ⭐️⭐️⭐️⭐️⭐️

I've been going to fortify for around 5 months and so haven't had a bad experience. If you're looking for a good workout this is the right place. Everyone is super supportive of each other and is very encouraging. The coaches are great, they work with you to make sure you understand what needs to get done and they make sure you're doing it properly to prevent injury. overall a great place to get ... More

I've been going to fortify for around 5 months and so haven't had a bad experience. If you're looking for a good workout this is the right place. Everyone is super supportive of each other and is very encouraging. The coaches are great, they work with you to make sure you understand what needs to get done and they make sure you're doing it properly to prevent injury. overall a great place to get a good workout. Less

Great spot. The community at this gym is a reflection of it's owner. Really welcoming, open, accessible and supportive. I'd recommend this gym to anyone looking to drop in while in town or anyone looking for a new box. Great spot for new and experienced athletes alike.

Great vibes love the staff and community

Amazing coaching and a fantastic community!

The best of the best. Knowledgeable coaching staff, durable gym equipment, and world class programming. Whether you're brand new to the fitness world or a seasoned gym rat, Fortify Fitness has all the ingredients you need to reach the next level.

Joining Fortify Fitness has been an amazing experience! I was not a fan of group workouts but Fortify has changed my opinion of them! Marlow and his team are amazing and very knowledgeable and will do anything to help you reach your goals. I’ve been at Fortify for over a year and I can’t say what a difference I feel! It not only helps you physically get into shape, but it’s amazing how it even he... More

Joining Fortify Fitness has been an amazing experience! I was not a fan of group workouts but Fortify has changed my opinion of them! Marlow and his team are amazing and very knowledgeable and will do anything to help you reach your goals. I’ve been at Fortify for over a year and I can’t say what a difference I feel! It not only helps you physically get into shape, but it’s amazing how it even helps you mentally become better. The atmosphere and people keep you coming back, even on the days you just don’t want to workout. Thank you Team Fortify Fitness! Less

I have tried home fitness programs for years with little success. Fortify has provides the coaching needed to ensure to movements are done properly to reduce injury, meet each member at his or her fitness level, and the encouragement to push you to get one more rep. The community of members that show up to put in the hard work celebrate your achievements and push you to give it your all is incr... More

I have tried home fitness programs for years with little success. Fortify has provides the coaching needed to ensure to movements are done properly to reduce injury, meet each member at his or her fitness level, and the encouragement to push you to get one more rep. The community of members that show up to put in the hard work celebrate your achievements and push you to give it your all is incredibly motivating. Less

Highly recommend!!! ⭐️⭐️⭐️⭐️⭐️ At Fortify Fitness Collective, you can expect: 1. Excellent coaching for beginners to experienced athletes! 2. Programming that produces RESULTS! 3. A fun & welcoming community of all ages! Fortify Fitness Collective is THE place to be. It will change your life for the better!

What can I say about Fortify? It's more than just a great gym, it's a community...a family. The coaches and staff are knowledgeable, creative, and friendly. They make anyone, from beginner to advance, feel welcome and capable to take on any workout! I love it and highly recommend it!

Fortify fitness has something for everyone from beginner to expert going on a little of a year and the community in the gym has been awesome pushing you through the toughest workouts so happy to be part of the community

going into my third week and the atmosphere is so welcoming from other members to the coaches everyone truly cares about your fitness weather beginner or expert

Whether you are a novice or an expert, Fortify is the perfect place to start or continue your fitness journey. Fortify is a family friendly place that offers a full schedule of class times to meet a variety of needs. It’s the kind of place you look forward to going to. You get to spend an hour of your day surrounded by some of the most spirited, fun, and positive people who provide encourageme... More

Whether you are a novice or an expert, Fortify is the perfect place to start or continue your fitness journey. Fortify is a family friendly place that offers a full schedule of class times to meet a variety of needs. It’s the kind of place you look forward to going to. You get to spend an hour of your day surrounded by some of the most spirited, fun, and positive people who provide encouragement and accountability every step of the way. It isn’t always easy to start a new fitness routine or walk into a new gym, but Fortify makes the transition easy. Fortify has a strong community, awesome programming and coaches, and a clean and well-maintained facility. What more could you ask for? I highly recommend giving Fortify a try and seeing for yourself what it is all about! Less

Fortify is such a great place with an extremely encouraging and supportive community!! The workouts can be tailored to any skill level or ability. I would encourage anyone to come check it out!!

Coaching and programming are awesome, and allow for members of all fitness levels. I appreciate the variety of movements that have a direct impact on functional, everyday life. The member community makes it truly special.

Great community, awesome coaches. Great place for all levels of fitness. It's like a second family.

This is the best place! Great community and coaches that know what they are doing. If you are looking to improve your health and overall fitness join Fortify - we have fun here!

Great coaches and community. Coach led group classes accommodate ANY fitness level. Fantastic brand new rig and Echo bikes. Definitely recommend!!

Great coaches, great community! Highly recommended!

The community at Fortify is amazing. Everyone comes in, works hard and no matter what fitness level you are at, the workout can be adjusted to meet your needs. Everyone has taken COVID restrictions seriously and equipment is sanitized between each use. Plus, everyone is so nice here!

The community at Fortify is amazing. Everyone comes in, works hard and no matter what fitness level you are at, the workout can be adjusted to meet your needs. Everyone has taken COVID restrictions seriously and equipment is sanitized between each use. Plus, everyone is so nice here!

Fortify is a great place to workout at. The programing allows you to see your own personal growth. Great coaching so every workout is achievable! Awesome people to work out! It is truly the one hour of the day I look forward to.

Great gym, excellent coaching / programming, and the best community. Very welcoming and inviting, no matter your current fitness level. The scheduling works for those that are already living busy lives. I truly look forward to the hour I get to spend at Fortify each day.

Great community, challenging workouts for any and all abilities, great coaching! Highly recommend checking them out!

I have been with Fortify for 7 months, and I have been super happy with the results. Marlow's programming has been terrific. Jamie is super accommodating and friendly! The gym community is welcoming and fun spirited. The coaching staff has been helpful and professional when it comes to managing the stiffness/soreness that comes with getting back into shape. Highly recommend giving Fortify a ... More

I have been with Fortify for 7 months, and I have been super happy with the results. Marlow's programming has been terrific. Jamie is super accommodating and friendly! The gym community is welcoming and fun spirited. The coaching staff has been helpful and professional when it comes to managing the stiffness/soreness that comes with getting back into shape. Highly recommend giving Fortify a shot, regardless of where you are at in your fitness journey!! Less

I love everything about Fortify. They make you feel welcome and it's like a second family. They work with every level of experience.

Marlow and everyone at Fortify Fitness Collective are warm and welcoming. Everyone has a different skill level and is welcome. I've felt welcome since day one. If you are worried you aren't able to complete the prescribed level, modifications are available. Members at Fortify become your friends and family.

Great place! I'd encourage anyone curious about living a healthier and active life style to give Fortify a try. I too was curious, tried it out, came back day 2, day 3 - and 3 years later I'm still coming back. Marlow and staff have a great facility, friendly smiles and a helpful team to keep you on track to be a better version of you. Everything is adaptable and scalable; whether you never perf... More

Great place! I'd encourage anyone curious about living a healthier and active life style to give Fortify a try. I too was curious, tried it out, came back day 2, day 3 - and 3 years later I'm still coming back. Marlow and staff have a great facility, friendly smiles and a helpful team to keep you on track to be a better version of you. Everything is adaptable and scalable; whether you never performed a clean, or can snatch your body weight. I enjoy the no-drama and non-intimidating vibes and Fortify brings; come in, do the work with like minded people, and unlock your potential! Less

Joining Fortify Fitness has been an amazing experience! I was not a fan of group workouts but Fortify has changed my opinion of them! Marlow and his team are amazing and very knowledgeable and will do anything to help you reach your goals. I’ve been at Fortify for about 10 weeks and already feel like a whole new person. I have so much more energy since joining. It not only helps you physically ge... More

Joining Fortify Fitness has been an amazing experience! I was not a fan of group workouts but Fortify has changed my opinion of them! Marlow and his team are amazing and very knowledgeable and will do anything to help you reach your goals. I’ve been at Fortify for about 10 weeks and already feel like a whole new person. I have so much more energy since joining. It not only helps you physically get into shape, but it’s amazing how it even helps you mentally become better. The atmosphere and people keep you coming back, even on the days you just don’t want to workout. Thank you Team Fortify Fitness! Less

Fountain of youth! Great coaching. So glad to have these great instructors who adapt to everyone's different needs. Very thankful they are in our town.

The programming and community is amazing!! Can't say enough good about Fortify!! It's a life changer.

My husband & I have been members of Fortify since day 1. We have found the coaches to be extremely professional and at the top of their game each & every day. The workouts work for persons at any level of fitness! These members have become some of our best friends. We highly recommend you try out Fortify & see how you like it.

My son took part in a youth camp. He gave it 5 stars and said, "It was the best. I really liked the PVC game."

The programming is great and the community is awesome. No matter where you are on your health and fitness journey give Fortify a try.

Highly recommend!!! From the excellent coaching & programming to the fun & welcoming community, Fortify Fitness Collective is THE place to be. It is so much more than a gym... it is life changing!

Just a great place to be! You can’t go wrong!

great community, excellent programming, clean facility. They take it above and beyond you keep us safe. I always know that some modification can be made for me. great demonstration of the activities done for the programming. I am one year post injury and am focused on not overdoing it. the coaches make sure you are using proper form. You form friendships and everyone becomes family to you... More

great community, excellent programming, clean facility. They take it above and beyond you keep us safe. I always know that some modification can be made for me. great demonstration of the activities done for the programming. I am one year post injury and am focused on not overdoing it. the coaches make sure you are using proper form. You form friendships and everyone becomes family to you. Less

Great community, and excellent programming. Helping us get fit, commune together, and stay safe. Meeting all the challenges!