***APT Members Have Access within the
Membership Portal***

$25 for Nonmembers

Misinformation in product marketing is getting more sophisticated, and even the sharpest professionals can get swept up in it. From slick science talk to impressive devices, companies know how to tell a convincing story to get your money. /During this webinar, you’ll learn how to stay curious and how to evaluate new tools, products, and technologies with a critical, expert eye.