Contact Information
Owner(s)
Website Source
First Owner
First Name
*
Last Name
*
Email
*
Owner Cell Number
*
Second Owner?
Second Owner Full Name
Second Owner Email
Second Owner Cell
General Manager's Full Name
Facility
Business Name
*
Address
Street Address
*
City
*
State
*
Postal code
*
Facility Phone
Website
*
Operations
Years in Business
*
Total number of Employees
*
Full-Time
Part-Time
Groomers
Trainers
Do you have a General Manager who runs the day-to-day or is that you?
Services (check all that apply)
Boarding
Types of Accommodations
Suites
Kennels
Indoor/Outdoor Runs/Guillotines
Crates
Cage-free
What is your capacity for Boarding?
How many boarding spaces are typically available?
Do you offer activities with Boarding?
Yes
No
If yes, please describe:
Daycare
Daycare Options
Group Play
Individual Play
Enrichment Activities
If you selected Group Play, what is your capacity?
What is your overall capacity for Daycare?
How many daycare spots are typically available?
Do daycare guests occupy your boarding space?
Yes
No
Training
What type(s) of training programs do you offer? Please list.
Grooming
Grooming options
Full Breed cuts
Baths, nail trims, etc. only
Other spa treatments? Please list.
What service is your primary focus? Rank these 1-4 with 1 being top priority.
Boarding
Daycare
Training
Grooming
Which kennel software does your company use?
*
In addition to the kennel software, do you use a CRM (customer relationship management system)? If so, what is it?
*
Does your company collect email addresses?
*
Yes
No
Does your company email customers?
*
Yes
No
If yes, how often do you email them?
Who answers your phone calls from leads?
*
Choose one or more options
How do you like to receive leads from your prospective clients?
*
Phone calls
Website forms
Direct entry into kennel software
What is your phone system/software?
*
Select an option
Do you record your phone calls?
*
Yes
No
Financial
Total Gross Revenue
*
2025
2024
2023
What do you feel are the main contributors to the revenue trends in your facility over the past three years?
*
What are your top 3 challenges?
*
Challenge 1
Challenge 2
Challenge 3
What are your top 3 opportunities?
*
Opportunity 1
Opportunity 2
Opportunity 3
Profit and Cash Flow
*
Is profit trending up or down?
Is cash flow trending up or down?
Are you looking to or in the process of expanding your existing facility or adding another location?
*
Yes
No
Facilities
Do you own or lease the building and grounds?
*
Select an option
How old is the facility?
*
When did you purchase the facility? Are you the original owners?
*
What is the square footage?
*
Interior
Exterior
Where do your clients come from? (Top zip codes, city names, or radius – would be even better if we could get the client zip code list)
*
Competition
Has competition increased in the last 5 years?
*
Select an option
What else should we know?
Please list all competition in order of priority (#1 is your top competitor)
*
Do you have competitors that provide inferior service compared to you but do a good job of getting new clients?
Marketing/Lead Generation
Are you currently advertising?
Google ads
Facebook/Instagram
Yelp
Billboards
TV/radio
Print
If yes, what is your current spend per month?
Do you have admin access to your Google Analytics (GA4) and/or Google Tag Manager accounts?
*
Yes
No
Are you actively doing search engine optimization (SEO)?
*
Yes
No
Are you actively optimizing your website and business for AI (AEO, or answer engine optimization)?
*
Yes
No
Do you update your GBP (Google Business Profile) regularly?
*
Yes
No
Include links to all social media accounts
Facebook
Instagram
LinkedIn
X
Threads
TikTok
Who posts on your social media?
Website
When was your website last refreshed/redone?
*
Where is your website hosted?
*
Do you have Owner or Admin access to your website?
*
Yes
No
Do you have a blog on your website?
*
Yes
No
When was your last blog post?
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