Brand Name
1. What’s the promise or transformation your brand delivers? (Example: “We help people feel confident in their skin using clean, simple skincare.”)
2. What’s your tagline or one-liner? (Short and catchy — e.g., “Skincare that loves you back.”)
3. What makes your brand different from others in your space? (This is your “Why Us” — emotional and functional)
4. Founder Story (Optional — 3–5 bullets) Why did you start this brand? What inspired the product? What personal values does this business reflect?
5. Why now? (What made you finally go all in on this? Why is this the right time for your customer to buy?)
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