Effective Date: 9 June 2025
At Infinity Line™, your privacy is not only protected — it’s respected.
This Privacy Policy outlines how we collect, use, store, and protect personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) of South Africa. It applies to all data processed through our voice receptionist services, platforms, integrations, website, and client communications.
By using our services, you consent to the practices described herein.
Infinity Line™ is a voice-AI powered virtual receptionist service designed for boutique hotels and guesthouses. We provide intelligent call handling, guest support, and lead management under the operating company:
Voice Ai Pty
Registered in South Africa
“Personal Information” refers to data that can identify an individual or entity (e.g., names, contact numbers, emails, recordings).
“Data Subject” means any natural or juristic person whose data is collected (e.g., clients, guests).
“Responsible Party” is Infinity Line™, which determines the purpose and means of processing.
“Operator” refers to any party processing information on our behalf.
Depending on your usage, we may collect the following:
Business contact details (name, email, phone)
Property information (address, services, booking links)
Billing details (company registration, VAT, banking info)
Preferences for tone, call handling, FAQs
Name and surname (when provided)
Phone number (via caller ID)
Voicemail or live-call content (transcripts, audio)
Booking or service-related queries
We do not knowingly collect or store any special categories of personal information (e.g., religious beliefs, health status) unless voluntarily disclosed during calls.
Directly from our clients during onboarding or communication
Automatically from callers through phone systems
From third-party integrations (e.g., booking platforms or CRM tools) with client consent
Via cookies and analytics when you visit our website
We collect and process personal information to:
Deliver and personalise our voice receptionist services
Route messages, respond to queries, and provide call alerts
Improve AI performance through anonymised transcript analysis
Manage billing, support, and client relationships
Comply with legal obligations
We process information lawfully and only for the purposes disclosed.
In line with POPIA, we rely on:
Consent (where required or provided)
Performance of a contract (e.g., delivering subscribed services)
Compliance with legal obligations
Legitimate interest, such as service improvement and fraud detection
We may share data with trusted third parties only when necessary to:
Deliver the Services (e.g., telecom providers, hosting platforms)
Provide technical support and analytics
Comply with lawful disclosure requests
All Operators are subject to strict confidentiality and data protection agreements.
We do not sell, rent, or trade personal information to any third parties.
Data may be stored or processed outside South Africa (e.g., in cloud data centres) where equivalent protections exist. We ensure that any international processing complies with Section 72 of POPIA, using binding contracts and security safeguards.
We retain personal information only for as long as necessary to fulfill the purposes it was collected for, including:
Active service delivery
Compliance with legal and tax obligations
Security and fraud prevention
Call recordings and transcripts are stored securely and deleted on a rolling basis unless otherwise agreed with the client.
Under POPIA, you have the right to:
Access your personal data
Correct or update inaccuracies
Request deletion (subject to lawful limitations)
Object to processing for direct marketing
Lodge a complaint with the Information Regulator
We implement industry-leading measures to protect all personal data, including:
Encrypted voice storage and data transfers
Secure cloud hosting with firewalls and access controls
Role-based staff permissions
Regular security reviews and breach response procedures
In the unlikely event of a data breach, we will notify the Information Regulator and affected parties as required under POPIA.
Our website may use cookies to enhance user experience and measure engagement. You can manage cookie preferences through your browser settings.
We use tools like Google Analytics to understand traffic patterns, but no personally identifiable data is collected unless explicitly submitted.
Our platforms may include links to third-party services. We are not responsible for their privacy practices. We encourage users to review the policies of any linked sites before providing personal information.
Our services are not intended for use by children under the age of 18. We do not knowingly collect information from minors. If such data is inadvertently captured, we will delete it upon request.
We may revise this Privacy Policy as legal or operational needs evolve. Any updates will be posted here with a revised effective date. Clients will be notified of material changes via email.
At Infinity Line™, we believe privacy is the quiet layer of trust beneath every interaction — and we’re committed to keeping it that way.