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How would you approach optimising a local business website for better visibility in local search results? What specific on-page and off-page SEO tactics would you employ? *

Can you explain the importance of local business listings and citations in local SEO? How would you ensure consistent and accurate business information across various online directories? *

What strategies do you use to improve a local business's online reputation and garner positive reviews? How do you handle negative reviews and customer feedback? *

Describe your process for conducting local keyword research. How do you identify relevant keywords with local intent, and how do you incorporate them into your SEO strategy? *

How would you assess the effectiveness of a local SEO campaign? What metrics and tools do you use to track and measure local search performance, and how do you use that data to make informed optimisation decisions? *

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