CALL FOR PAPERS

European B2B СX Conference

brought by Lexden Group & ZHAW School of Management and Law

5 November 2026 | Winterthur, Switzerland

A short, compelling title for your presentation.
Describe the business or customer experience problem you faced.
Explain how this challenge connected to wider organisational goals.
Briefly describe what you did and how you went about it.
Summarise the key outcomes and results.
Describe the commercial, operational, or cultural impact.
What got in the way and how did you navigate it?
The key factors that made the difference.

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