Score for The Search (1, 2, or 3)
Score for The Profile (1, 2, or 3)
Score for The Content (1, 2, or 3)
Score for The Proof (1, 2, or 3)
Score for The Website (1, 2, or 3)
Score for The System (1, 2, or 3)
Their business type
Their revenue range
Their urgency level