Your Information

First Name *

Last Name *

Phone *

Email *

Name of Your Business *

Who Are You Helping?

Demographics

Country/Countries *

State(s)/Province(s) *

City/Cities *

Age Range (Select all that apply) *

13-17

18-24

25-34

35-44

45-54

55-64

65+

Gender(s) (Select all that apply) *

Primarily Male

Primarily Female

Generally Mixed

Alternative Genders

Education Level (Select all that apply) *

No schooling

Early childhood education

Primary education

Lower secondary education

Upper secondary education

Post-secondary non-tertiary education

Short-cycle tertiary education

Bachelor’s or equivalent level

Master’s or equivalent level

Doctoral or equivalent level

Income Level (Select all that apply) *

Under $25,000: Low-income household

$25,000 - $50,000: Lower-middle income households

$50,000 - $75,000: Middle income households

$75,000 - $100,000: Upper-middle income households

$100,000 - $200,000: High income households

$200,000 - $500,000: Very high income households

$500,000 and above: Top 1% of income earners

Psychograhpics

Select the personality traits that best describe the people you are aiming to serve. (Choose up to 5 traits) *

Talkative

Organized

Outgoing

Stable

Cooperative

Competitive

Sensitive

Imaginative

Empathetic

Procrastinator

Responsible

Resilient

Reserved

Skeptical of new ideas

Considerate

Easily stressed

Anti-social

Curious

Uncompromising

Strong work ethic

Energetic

Emotional

Assertive

Solitary

Harmonious in relationships

Optimistic

Impulsive

Artistic

Negative emotions

Predictable

Introspective

Kind

Tendency to worry

Willing to try new things

Disconnected

Avoid conflict

Diligent

Select the key factors that influence someone's need to interact with your brand. (Select all that apply) *

Quality

Price

Convenience

Status

Reputation

Product features and benefits

Personal preferences and tastes

Emotional factors

Social influence

Environmental impact

Customer service and support

Availability and accessibility

Trustworthiness

Perceived value

Brand loyalty

Where are your ideal prospects most likely to interact with your brand? (Select all that apply) *

Facebook

Instagram

Twitter

Tik Tok

YouTube

Snapchat

What are the common sources of information prospects use to research their brand interactions? (Select all that apply) *

Search engines

Retailer websites

Product reviews

Social media

Online forums and communities

Word of mouth/Social Circle

Advertising

Influencers

Comparison websites and apps

Expert reviews and recommendations

What barriers or obstacles may prevent prospects from interacting with your brand? (Select all that apply) *

Lack of awareness or knowledge about the brand

Negative reputation or reviews

Poor customer service experiences

Lack of alignment with personal values or beliefs

Complexity of the product or service

Limited availability or inventory

Difficulty in finding relevant information or answers to questions

Lack of customization or personalization options

Uncompetitive pricing compared to alternatives

Previous negative experiences with the brand or similar products/services

Lack of trust

Budget constraints

Accessibility issues (e.g. physical location, website accessibility)

Perception of the brand as outdated or irrelevant

Lack of social proof or user-generated content (e.g. reviews, testimonials)

What trends or changes in the market may affect the way your target audience interacts with your brand? (Select all that apply) *

Economic conditions

Technological advancements

Shifts in consumer preferences

Demographic shifts

Changes in government policies or regulations

Globalization and increased competition

Environmental concerns and sustainability

Changing social attitudes and values

Rise of e-commerce and online marketplaces

Growth of mobile and other emerging technologies

Increased focus on data privacy and security

Shorter attention spans and increased demand for convenience

Influencer marketing and the rise of social media

Increasing importance of user-generated content

Blurring lines between online and offline experiences

How are they most likely to use social media? (Select one) *

Action-oriented personalities who tend to use social media for quick, efficient communication and to stay up-to-date on current events and trends. They are more likely to engage with brands that offer exclusive deals and promotions, and they value social proof and peer recommendations. They may also be drawn to content that is visually appealing and emotionally stimulating.

Creative personalities who tend to use social media as a platform for self-expression, inspiration, and collaboration. They enjoy sharing their creative projects and exploring new ideas and trends. They may also prefer visually-driven platforms like Instagram and Pinterest.

Analytical personalities who tend to approach social media with a more reserved and critical mindset, seeking out information and analyzing it before making a decision. They value accuracy and logic, and are more likely to engage with brands that provide detailed information and data to support their claims. They are less likely to be influenced by emotional appeals and tend to take a more rational approach to social media interactions.

People with nurturing personalities who tend to be caring, compassionate and empathetic towards others. They often use social media as a means of connecting with friends and family, sharing positive and uplifting content, and supporting causes that align with their values. They are likely to engage in conversations and communities that promote kindness, understanding and emotional support.

What is something POSITIVE someone has said about your brand? *

What is something NEGATIVE someone has said about your brand? *

Fans of WHO will be fans of you? *

Brand Name:
What do you like the MOST about this brand?
What do you like the LEAST about this brand?
What about your brand is SIMILAR?
What about your brand is DIFFERENT?

What are you helping them with?

You help... *

Achieve... *

In... *

Without... *

Even if... *

Define your brand's core values. (Choose up to 5 values) *

Authenticity

Innovation

Creativity

Quality

Trust

Transparency

Responsiveness

Sustainability

Reliability

Teamwork

Customer Service

Accountability

Diversity

Respect

Empathy

Positivity

Humility

Humor

Passion

Flexibility

Integrity

Courage

Open-mindedness

Perseverance

Excellence

Leadership

Community

Learning

Simplicity

Customer Focus

Results-driven

Efficiency

Environmental consciousness

Social Responsibility

Family-oriented

Innovation

Dependability

Determination

Knowledgeable

Honest

Thoughtful

Adventurous

Loyal

Committed

Accountable

Bold

Generosity

Visionary

What are some features and benefits your brand provides? *

Quality

Durability

Reliability

Performance

Efficiency

Innovation

Design

Comfort

Convenience

Affordability

Customization

Personalization

Safety

Healthiness

Sustainability

Accessibility

Uniqueness

Luxury

Speed

Security

Trustworthiness

Reputation

Expertise

Customer service

What are the emotional benefits that your target audience will experience from using your product or service? (Select up to 3) *

Sense of belonging

Self-esteem

Joy

Excitement

Happiness

Confidence

Security

Comfort

Inspiration

Nostalgia

Trust

Love

Pride

Relaxation

Empowerment

Gratitude

Fulfillment

Optimism

Serenity

Motivation

Freedom

Hope

Peace of mind

Authenticity

Enthusiasm

How will you attract them?

In one sentence describe the one BIG PICTURE problem that your brand aims to solve: *

Describe in one sentence what one thing you think makes your brand different from all the others: *

List three specific nouns [a person, place, or thing] that represent your brand. Think of symbols or objects, not adjectives or descriptions. (For example: 'lighthouse', 'compass', 'gardener') *

1
2
3

How would you describe your brand's tone of voice? (Select all that apply) *

Authoritative

Confident

Conversational

Educational

Empathetic

Enthusiastic

Friendly

Humorous

Inspirational

Informative

Personal

Professional

Quirky

Reassuring

Sincere

Straightforward

Thoughtful

Trustworthy

Witty

Youthful

What kind of visual style do you think best represents your brand? *

Minimalist

Bold and colorful

Vintage or retro

Natural and organic

High-tech and futuristic

Grunge or distressed

Playful and whimsical

Elegant and sophisticated

Black and white

Geometric and abstract

Hand-drawn or illustrated

Photographic

Cartoon or caricature

Graffiti or street art

Industrial or rugged

Corporate or professional

Psychedelic or trippy

Folk or traditional

Surreal or dreamlike

Rustic or farmhouse

Gothic or dark

Pop art or comic book style

Travel or adventure-themed

Nostalgic or retro-futuristic

Artsy or creative

Select the personality archetype that BEST describes your ideal client: (Choose one) *

The Innocent: Represents simplicity, purity, and optimism. Examples include Coca-Cola, Dove, and Innocent Drinks.

The Explorer: Represents adventure, excitement, and freedom. Examples include Red Bull, The North Face, and Jeep.

The Sage: Represents wisdom, intelligence, and expertise. Examples include TED Talks, Harvard Business Review, and The New York Times.

The Hero: Represents strength, courage, and leadership. Examples include Nike, BMW, and Apple.

The Outlaw: Represents rebellion, freedom, and nonconformity. Examples include Harley-Davidson, Diesel, and Virgin.

The Magician: Represents transformation, innovation, and creativity. Examples include Apple, Tesla, and Disney.

The Regular Guy/Girl: Represents approachability, authenticity, and honesty. Examples include Wendy's, Old Spice, and American Apparel.

The Lover: Represents sensuality, romance, and intimacy. Examples include Victoria's Secret, Godiva, and Chanel.

The Jester: Represents humor, playfulness, and fun. Examples include M&M's, Skittles, and Geico.

The Caregiver: Represents compassion, empathy, and nurturing. Examples include Johnson & Johnson, Pampers, and St. Jude Children's Research Hospital.

The Caretaker: Represents responsibility, reliability, and stability.Examples include FedEx, IBM, and GE.

The Creator: Represents innovation, imagination, and self-expression.Examples include Lego, Adobe, and Etsy.

The Ruler: Represents power, control, and authority. Examples include Mercedes-Benz, Rolex, and American Express.

The Maverick: Represents individuality, originality, and uniqueness. Examples include Dr. Martens, Converse, and Ben & Jerry's.

The Advocate: Represents justice, fairness, and equality. Examples include TOMS, The Body Shop, and Dove.

The Visionary:Represents innovation, inspiration, and futuristic thinking. Examples include Tesla, Google, and Apple.

The Entertainer: Represents fun, humor, and entertainment. Examples include Netflix, Comedy Central, and Doritos.

The Athlete: Represents strength, endurance, and physical fitness. Examples include Nike, Under Armour, and Gatorade.

The Romantic: Represents beauty, grace, and elegance. Examples include Tiffany & Co., Chanel, and Dior.

The Philanthropist: Represents generosity, compassion, and altruism. Examples include Toms, Warby Parker, and Bombas.

The Spiritual: Represents inner peace, harmony, and connection to something greater. Examples include Whole Foods, Patagonia, and Lululemon.

Complete your Brand Outline Questionnaire

Once you submit this questionnaire, we will create a personalized Brand Strategy Outline and send it to you by email as soon as possible.

It will include a clear profile of your ideal client, where and how to reach them, a SWOT analysis, marketing strategy ideas, branding suggestions, and practical tips for presenting your business both online and offline.

The goal is to help you attract clients you genuinely enjoy working with, people who recognize your value and are happy to pay for it.