Dealership Qualification Process

Contact & Dealership Basics

Dealership website URL *

Dealership location *

Your role at the dealership *

Owner

Sales Manager

Finance Manager

How long has TRUauto been in business? *

Dealership Size & Capacity

On average, how many vehicles do you sell per month right now? *

How many salespeople are currently on your team? *

Do you have an in-house finance / F&I team? *

Yes

Roughly how many additional deals per month could you handle if we sent you qualified subprime leads consistently? *

Current Marketing & Lead Generation

Do you currently run any digital ads for the dealership? *

Yes

Where are you currently advertising? (Select all that apply) *

What is your average monthly ad spend across all platforms? *

Where do most of your current leads come from right now? *

Do you use a CRM to track your leads and follow-ups? If yes, which one? *

Subprime & Finance Focus

Are you currently running any subprime campaigns or taking subprime customers? *

Yes, actively

Yes, but not consistently

Not yet, but I want to

No, and I’m not interested

Roughly what percentage of your current sales are subprime / special finance? *

Which lenders do you typically work with for subprime approvals? *

In your mind, what makes a “qualified” subprime lead for your Dealership? *

What’s your current process when a new lead comes in? *

How fast does your team usually contact a new lead? *

Tracking, Numbers & KPIs

Which numbers are you currently tracking (if any)? *

Reputation, Reviews & Follow-Up

How do you currently ask customers for reviews (if at all)? *

We don’t really ask

Sales team asks verbally

We send a text/email after delivery

Automated system

Are you open to using our REVIEW SENTRY™ system: *

Yes, Absolutely

No, not interested

Would you be willing to offer small incentives for customers who complete a review (e.g. gift card, discount on service, etc.)? *

Yes

Maybe

If yes or maybe, what kind of incentive would you be comfortable with?

Goals, Budget & Fit

What are your main goals for the next 6–12 months? *

Increase total vehicle sales

Build a strong subprime pipeline

Stabilize monthly lead flow

Improve show-up and close rate

Improve online reputation & reviews

If we work together and things go well, what does success look like after 90 days? *

How urgent is it for you to fix or improve your lead flow and follow-up system? *

10/10 – I need this solved ASAP

7–9 – Very important, but not life-or-death

4–6 – Important, but not urgent

1–3 – Just exploring right now

What budget range have you set aside for an agency + ads to grow TRUauto? (Remember: our fee is ~$2,000/month, plus your ad spend) *

Under $2,000 total per month

$2,000–$4,000 per month

$4,000–$7,000 per month

$7,000+ per month

How soon would you be ready to start if we both agree it’s a good fit? *

Within 7 days

Within 2 weeks

Within 30 days

Just gathering info for now

Are you open to letting us use your results as a case study (no sensitive info, just wins)? *

Yes

Is there anything else we should know about the dealership, your team, or your current situation before we start setting everything up?

Once we review your answers, we’ll know if your dealership is ready to run through the

3 Waves of Dominion with us If we’re aligned, we’re ready to begin.

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