Who is a primary target?

(ex. United States, Jacksonville FL, etc.)
(ex. 5-100 people)
e.g. CXO, entry level, manager

Who is a secondary target?

e.g. United States, Jacksonville FL, etc.
(ex. 5-100 people)
(e.g. CXO, entry level, manager)
(e.g. Project Manager, Media Buyer, Communication Specialist, etc.)