Demographic Information:

Age: *

Gender: *

Occupation: *

Length of residency in the city: *

City Perceptions:

What are three nouns you would use to describe our city? *

What aspects of the city do you believe are most appealing? *

What are Lincoln’s opportunities for improvement? *

City Identity:

What makes our city unique or special to you? *

How would you define the city's character and personality? *

Are there specific symbols or landmarks that represent the city to you? *

City Values:

What values do you think the city should embody? *

Does the city currently embody these values? *

How can the city better adopt these values? *

Brand Associations:

List three brands (could be cities, products, etc.) that you think align with our city's identity. *

What emotions or feelings do you associate with our city? *

City Improvements:

What improvements or changes would you like to see in the city? *

How can the city enhance its appeal to residents and visitors? *

Are there other cities you believe Lincoln can learn from? *

Communication Channels:

Where do you get information about the city? (Social media, local news, community events, etc.) *

What types of communication do you find most effective? *

City Engagement:

How engaged do you feel with the city's activities and initiatives? *

What would encourage you to be more involved in city events or projects? *

City Rebranding:

How do you feel about the idea of attracting more young families, professionals and businesses to Lincoln? *

What elements or values should be prioritized in this rebranding process? *

Future Vision:

How would you like to see the city evolve in the next five years? *

What role do you envision for the community in shaping the city's future? *

Community Involvement:

In what ways do you think the community can actively contribute to attracting young families and professionals to Lincoln? *

Additional thoughts:

Any additional comments or suggestions regarding the city rebrand? *