First Name
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Last Name
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Email
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Phone
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Company
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Address
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City
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State
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Postal code
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Website
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Offers, Price Points and USP -Please provide at least 2 of your offers, the price points associated with each, and any unique selling points that have made you successful *
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Target Titles / Occupation
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Target Industries
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Target Company Size (Select All That Apply)
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Small (1-50)
Medium (51-100)
Large (500+)
Target Location
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Additional Target Notes
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Describe the main problem you solve and how it's going to help your customers.
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What Core Solution Are You Offering? Describe the solution you have to solve their problems.
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How Would You Explain What You Offer In 1 Sentence? Insert an elevator pitch that summarizes your offer (We help ____ (niche) achieve____ (outcome) without ____(pain point).
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What keeps them up at night, eyes wide open, glaring at the ceiling? What problems are they facing? What hurdles do they need to jump over? What is the most urgent hair on fire problem?
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PAIN POINTS - What are they frustrated by? Why? What are they angry at, why? What have they tried before but failed?
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What is your USP? What makes you different from everybody else? What do you do better than other companies that claim to do what you do?
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What Are Some Objections People Have About Your Solution? What are some of the reasons people don't buy from you?
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How Does Your Ideal Customer NOT Look Like? Describe your "not a good fit" persona, what characteristics do they have that makes them not a fit. This helps tremendously.
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What're Their 3 Biggest Frustrations On a Daily Basis? Describe what their 3 biggest frustrations are that eats them up from inside?
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What're Their 3 Deepest Desires Your Customers Have But Don't Usually Talk About? Example... Externally they want to make more money, but why? To take care of their family? What's the REAL reason?
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What 'Patterns/Traits' Can You See In Your Customers? Can you notice any patterns in what people are struggling with, what they appreciate in working with you, what obstacle they usually had before buying from you?
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Why Should People Trust You To Help Them? (Yes, you're allowed to brag!)What are some accomplishments you've had that makes people want to buy from you specifically?
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What Are Some Things You've Had To Overcome To Get To Where You Are? (For Personal Brands Only)What are some obstacles that were tough at the time but actually made you who you are?
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Who Else Are Selling Something Similar To You? Please include links to 'competitors' sites or funnels. It helps our team see what's already working.
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What bold promises can you make?
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Do you offer any guarantees and if so what are they?
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Do you offer any free offers, or lead magnets, etc?
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Anything else that we can use to promote you or your service?
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What's Your Pricing Structure For Your Offer(s)? Describe the pricing structure for all relevant offers
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