Full Name
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Email
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Business Name
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Links to each social media platform for the brand
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Brand Overview:
What is your brand’s mission and vision?
Can you describe your brand’s personality in a few words? (e.g., professional, fun, quirky)
What are the primary products/services your brand offers?
What differentiates your brand from competitors?
How do you want your audience to feel when they interact with your brand?
Target Audience:
Who is your primary target audience? (e.g., age, location, interests, job title)
Are you targeting a B2B or B2C audience?
What are the key problems your target audience faces, and how does your brand solve them?
Do you have any specific buyer personas or customer profiles that we should know about?
Are there any demographics or audience segments we should exclude?
Social Media Goals:
What are your main goals for social media? (e.g., brand awareness, lead generation, customer engagement)
Are there any specific metrics or KPIs you want to focus on? (e.g., followers, reach, engagement rate)
Do you have any secondary goals? (e.g., community building, customer support)
What would success look like for your social media strategy in the next 6-12 months?
Brand Assets:
Do you have a brand style guide or visual guidelines we should follow?
Please provide any logos, colour palettes, fonts, or design elements.
Are there specific hashtags that are associated with your brand?
Do you have professional photos or videos that we can use?
Are there any stock photo sources you prefer?
Tone and Voice:
How would you describe your brand’s tone? (e.g., formal, casual, humorous, inspirational)
Are there any words, phrases, or themes you’d like us to use regularly?
Are there any words, phrases, or themes you want us to avoid?
How do you want us to respond to comments or questions on social media?
Content Preferences:
What types of content do you want to focus on? (e.g., educational, promotional, behind-the-scenes)
Are there any themes or topics you want to avoid?
Do you have specific categories of posts you’d like us to include? (e.g., testimonials, how-tos, product highlights)
Are there any brands or influencers you admire? What do you like about their content?
Competitor Analysis:
Who are your top 3-5 competitors?
What do you like or dislike about their social media presence?
Are there any competitor strategies you want us to take inspiration from?
Are there specific things you’d like us to do differently from your competitors?
Platform Preferences:
Which social media platforms are the most important for your brand? (e.g., Instagram, LinkedIn, Facebook)
Are there any platforms you want to avoid?
Do you want to focus on a single platform or build a multi-platform presence?
What days and times work best for posting content?
Additional Notes:
Are there any upcoming events, launches, or promotions we should plan for?
Are there any other services you might be interested in (e.g., email marketing, PPC)?
Do you have any special requests or additional notes for our team?
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