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Case Study Name *

CLSP-PA01 How did this client start their business? What's the origin story?

CLSP-PA02 What year did they start, and how have they grown? Give us the arc — team size, clients served, revenue range over the years.

CLSP-PA03 Who is their ideal customer? Who do they serve best?

CLSP-PA04 What's their main value proposition — what do they do that others in their space don't?

CLSP-PA05 Tell us about their team. Who are the key people, and what's the culture like?

CLSP-PA06 What was going WELL for them when you first met? What were they already doing right?

CLSP-PA07 What were the major problems, frustrations, or challenges they were dealing with when they first came to you?

CLSP-PA08 What had they been doing up to that point to try to solve the problem? What previous attempts had been made?

CLSP-PA09 What do you think was REALLY going on underneath the surface — the deeper issue most people wouldn't have seen right away?

CLSP-PA10 What was it specifically costing them — in dollars, hours, stress, lost clients, or quality of life — to stay stuck?

CLSP-PA11 What finally caused them to reach out to you? Was there a breaking point or a specific moment?

CLSP-PA12 What was keeping them stuck? What was the invisible wall they couldn't get past on their own?

CLSP-PA13 Walk us through the process you went through with them — from the first conversation to where things stand now.

CLSP-PA14 What did you identify from your professional perspective that they either didn't see or didn't know how to name?

CLSP-PA15 What specifically needed to change, and what was it costing them to not have those things in place?

CLSP-PA16 What solutions did you bring to the table? How did your approach differ from what they'd tried before?

CLSP-PA17 What was the single most important thing you did — the thing that made the biggest difference?

CLSP-PA18 What role were you playing in their business? Strategic partner, coach, tactician, educator — how would you describe it?

CLSP-PA19 What are the most specific and measurable results this client has achieved? Give us numbers wherever you can.

CLSP-PA20 What does their business or life look like NOW compared to when you first met? Paint the contrast.

CLSP-PA21 What can they do now that they couldn't do before?

CLSP-PA22 What do you think is the secret sauce of their success? What's their core differentiator that makes clients love them?

CLSP-PA23 How has your work together contributed to where they are today? What would things look like if they hadn't made this move?

CLSP-PA24 Where are they headed? What does the future look like based on the foundation you've built together?

CLSP-PA25 What was the most meaningful or unexpected outcome — something that surprised even you?

CLSP-PA26 What would make someone watching or reading this think "that sounds exactly like my situation"?

CLSP-PA27 If someone has the same problem your client had — what should they do right now?

CLSP-PA28 What hesitations do people like this client typically have before taking action? What would you say to them?

CLSP-PA29 What would someone type into Google if they were dealing with the same problem your client faced?

CLSP-PA30 What's a short, punchy way to describe what happened to this client — something that would make someone stop scrolling?