Effective Date: 9 June 2025
At Infinity Line™, your privacy is not only protected — it’s respected.
This Privacy Policy outlines how we collect, use, store, and protect personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) of South Africa. It applies to all data processed through our voice receptionist services, platforms, integrations, website, and communications with clients and their customers.
By using our services, you consent to the practices described below.
Infinity Line™ is a 24/7 voice-based AI receptionist service built for small businesses across South Africa — including plumbers, electricians, contractors, garden services, and other trades. We handle customer calls, collect job details, and help businesses stay responsive without lifting the phone.
We operate under:
Voice Ai Pty Ltd
Registered in South Africa
Personal Information – Any data that can identify a person (e.g., name, number, email, voice recordings).
Data Subject – The person or business whose data is being collected (e.g., our clients, or their callers).
Responsible Party – Infinity Line™, which decides why and how data is processed.
Operator – Any third party that processes information on our behalf (e.g., hosting providers).
Depending on how you use our services, we may collect the following:
Contact info (name, number, email)
Business details (type of service, address, branding preferences)
Billing information (banking, registration, VAT if applicable)
Voice tone preferences and call setup instructions
Name and phone number (when shared or available via caller ID)
Nature of the service request or job enquiry
Call audio and/or transcripts (when applicable)
We do not intentionally collect sensitive or special personal information unless voluntarily shared by the caller during a conversation.
Directly from clients during setup, communication, or service use
Automatically during calls handled by our AI system
Via third-party tools you may integrate (e.g. WhatsApp or CRMs)
Through cookies and analytics on our website
We collect and process information in order to:
Deliver and personalise our AI receptionist service
Answer and route incoming calls
Notify you of job leads and client messages
Improve AI performance through secure analysis
Manage billing and customer support
Comply with POPIA and other legal requirements
In line with POPIA, we rely on:
Consent (when needed or given)
Performance of a contract (e.g., delivering call services)
Legal compliance
Legitimate interest (e.g., fraud prevention, service improvements)
We only share information when necessary and only with trusted partners:
Telecom providers and cloud hosting platforms
Customer support, analytics, or payment processing tools
Regulatory bodies when legally required
We never sell or trade your data. Every operator we work with is under a confidentiality agreement.
Some of our tools or servers may be located outside South Africa (e.g., international cloud platforms). When this happens, we ensure that all processing still complies with Section 72 of POPIA and uses proper safeguards.
We keep your data only for as long as it’s needed to:
Deliver the service
Meet financial and legal obligations
Prevent fraud or misuse
Call recordings and transcripts may be deleted on a rolling basis, unless you request longer retention for business needs.
You have the right to:
Access or request a copy of your personal data
Ask us to correct or delete incorrect info
Object to unwanted processing (e.g., marketing)
Lodge a complaint with the Information Regulator of South Africa
We respond to all lawful requests in line with POPIA timelines.
We take data protection seriously. Your data is secured using:
Encrypted call recordings and data transfers
Secure cloud infrastructure with strict access control
Role-based staff permissions
Regular security reviews and response plans
In the event of a data breach, we’ll notify all affected parties and authorities promptly.
Our website may use cookies to help us improve the site and understand traffic patterns. You can adjust your browser settings to manage cookies.
We use tools like Google Analytics, but we don’t collect personally identifiable information unless you submit it directly.
Our website may include links to other service providers or tools. We are not responsible for their privacy practices and suggest reviewing their policies before sharing any information.
Infinity Line™ is not meant for children under 18. We do not knowingly collect data from minors. If this ever happens by mistake, we will delete the information upon request.
We may update this policy to reflect changes in the law or how we operate. The latest version will always be available on our website with a revised effective date.
If major updates are made, we will notify active clients by email.
At Infinity Line™, we believe trust is built on quiet, consistent protection. Whether it’s your customer’s call or your company’s details — we’ll handle it with care.