Thank you for participating in the Blacklight Imaging Branding & Marketing Audit for The Wild Seed Cohort. This form is designed to assess your brand's current positioning, marketing efforts, and areas for improvement. Please provide honest and detailed responses to help us tailor our support to your needs.

Section 1: General Information

First Name *

Last Name *

Phone *

Email *

Business Name *

Social Media Handles *

Business Website *

What industry does your business operate in? *

Section 2: Brand Identity

1. Do you have a clearly defined mission and vision statement? *

2. What is your brand's core message? *

3. How would you describe your brand's visual identity? *

4. Do you have an existing brand style guide? *

5. What colors, fonts, and imagery best represent your brand? *

Section 3: Marketing Strategies

6. What marketing channels are you currently using? *

Website

Email Marketing

Social Media (Instagram, Facebook, LinkedIn, etc.)

Paid Advertising (Google/Facebook Ads)

Word of Mouth

Events

Other (Please specify)

Other

7. Which marketing channels have been most effective for your business? *

8. Do you have a content strategy in place? *

9. How often do you post content on social media? *

Daily
2-3 times per week
Weekly
Monthly
Rarely
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Section 4: Audience & Engagement

10. Who is your target audience? *

11. What are your audience's pain points and how do you address them? *

12. Do you track engagement metrics such as likes, shares, and comments? *

13. How do you currently engage with your audience? *

14. What tools do you use to analyze your marketing efforts? *

15. What resources or support do you need to achieve your goals? *

Section 6: Additional Comments

16. Do you have any other information you would like to share with us? *

Scoring & Final Rating:

Total Score = Sum of all category ratings (out of 100)

90-100: Excellent – Brand is well-positioned and ready to scale.
75-89: Good – Some areas for improvement but overall solid foundation.
50-74: Needs Work – Significant gaps in branding or marketing efforts.
Below 50: Poor – Requires foundational work before moving forward.

Category Weight (%)

Weight (%)

Brand Identity

Mission & Vision

Visual Identity

Core Message

Style Guide

Marketing Strategy

Channels Used

Content Strategy

Target Audience Alignment

Paid Advertising

Audience Engagement

Engagement Metrics

Community Building

Pain Points Addressed

Feedback Collection

Challenges & Goals

Challenge Awareness

SMART Goals

Budget Allocation

Innovation & Creativity

Unique Selling Proposition

Creative Campaigns

Brand Voice

Overall Readiness

Total Score

100

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