Preferred Physical Therapy in Glendale ArizonaFirst Phone Call Lead Capture Form

"Is now a bad time to ask you a few questions to make sure we are a good fit?"

Lead Information

STEP 1: FIND THE PROBLEM

BE THE GUIDE. BUILD THE GAP .

ASK: "WHAT'S BEEN BOTHERING YOU THE MOST"

THEN LET THEM TALK.

What is causing you to seek treatment? 
Pain Point
Where do they want to focus?
When did this begin?
Work Injury? Surgery? Etc.

STEP 2: FIND THE IMPACT (THIS IS CRITICAL)

ASK: "HOW IS THIS AFFECTING YOUR DAY-TO-DAY LIFE?"

"WHAT HAVE YOU STOPPED DOING BECAUSE OF THIS?"

THIS IS WHERE THE SALE STARTS

What have you stopped doing because of this?

STEP 3: FIND THE WHY (GO DEEPER)

ASK: "WHY IS THIS IMPORTANT TO YOU?"

"WHAT WORRIES YOU IF THIS DOESN'T IMPROVE?"

THIS IS WHERE THE SALE STARTS

If you do nothing , what worries you most? 
Where do they want to be?
Run a 5K? Walk with a friend? Get back to pickleball? Host a family dinner without needing to sit down? Are you hiking? Playing golf? Vacationing? Walking around Disneyland? Paint the picture!

STEP 4: BUILD THE GAP

REFLECT BACK:"SO WHAT I'M HEARING IS , YOU'RE DEALING WITH _______________, IT'S AFFECTING ______, AND YOU'RE WORRIED THAT IF YOU DO NOTHING___________"

THEY MUST FEEL UNDERSTOOD. THIS IS THE SUMMARY NARRATIVE

STEP 5: SHOW THE FUTURE

PAINT THE OUTCOME: "JUST IMAGINE BEING ABLE TO________"

WALK WITHOUT PAIN, PLAY PICKLEBALL AGAIN, TRAVEL CONFIDENTLY.

STEP 6: ADDRESS FEARS (BEFORE THEY SAY THEM)

SAY: "A LOT OF PEOPLE WORRY THIS WON'T WORK...." OR "SOME PEOPLE FEEL OVERWHELMED GETTING STARTED."

NORMALIZE RESISTANCE.

STEP 7: PRESENT THE PLAN (NOW AND ONLY NOW)

"HERE'S WHAT I RECOMMEND_____" THIS IS HOW WE GET YOU BACK TO______"

TIE IT DIRECTLY TO THEIR GOALS. NOT: "WE DO EMTT AND SHOCKWAVE..."

STEP 8: ASK FOR THE DECISION

"DOES THAT SOUND LIKE WHAT YOU ARE LOOKING FOR?"

PAUSE. OBJECTIONS?

"I UNDERSTAND. OUT OF CURIOSITY, WHAT PART ARE YOU WANTING TO THINK THROUGH?"

Background

Lead Source
Returning Patient? How long ago?

Call Outcome

Don't enter as: "7" "12" or use "AM/PM"
Insurance Call Back Date
Add more details as to why this lead did not book. The goal is to continue nurturing this lead, add helpful details here. 
something specific, something emotional, something unresolved

Additional Details

Please verify correct input
Country