First Phone Call Lead Capture Form"Is now a bad time to ask you a few questions to make sure we are a good fit?"
THEN LET THEM TALK.
"WHAT HAVE YOU STOPPED DOING BECAUSE OF THIS?"
THIS IS WHERE THE SALE STARTS
"WHAT WORRIES YOU IF THIS DOESN'T IMPROVE?"
THIS IS WHERE THE SALE STARTS
THEY MUST FEEL UNDERSTOOD. THIS IS THE SUMMARY NARRATIVE
WALK WITHOUT PAIN, PLAY PICKLEBALL AGAIN, TRAVEL CONFIDENTLY.
NORMALIZE RESISTANCE.
TIE IT DIRECTLY TO THEIR GOALS. NOT: "WE DO EMTT AND SHOCKWAVE..."
PAUSE. OBJECTIONS?
"I UNDERSTAND. OUT OF CURIOSITY, WHAT PART ARE YOU WANTING TO THINK THROUGH?"