CURATED by VBRNTT

A Curated Wholesale Trade Show

CURATED by VBRNTT is a new wholesale trade show designed to bring standout brands and retailers together for an intentional, in-person buying experience.

Our goal is simple: to create a thoughtfully curated space where bookstores, gift shops, boutiques, and specialty retailers can discover products in person, meet the brands behind them, experience product quality firsthand, and find what belongs on their shelves next.

Rather than discovering products through a screen, buyers will have the opportunity to experience collections firsthand, build relationships with brands, and place wholesale orders directly with the businesses they want to carry.

We are currently accepting applications from brands interested in exhibiting at the inaugural CURATED by VBRNTT.

Event Details

Event Date: Saturday, April 17, 2027

Exhibitor Setup: Friday, April 16, 2027

Event Hours: Approximately 9:00 AM–7:00 PM

Wholesale Shopping + Ordering: 9:00 AM–5:00 PM

Cash & Carry: 5:00–7:00 PM

CURATED is a wholesale-only trade event. Attendance will be complimentary and available exclusively to approved bookstores, gift shops, boutiques, retailers, buyers, and other qualifying businesses purchasing products for resale.

This event will not be open to the general public.

How It Works

From 9:00 AM–5:00 PM, approved retail buyers will explore the show, meet exhibiting brands, experience products and collections in person, and place wholesale orders directly with brands.

Exhibitors should be prepared to accept wholesale orders that will be fulfilled and shipped according to their individual wholesale terms and timelines.

From 5:00–7:00 PM, CURATED will transition into Cash & Carry.

During Cash & Carry, buyers will have the opportunity to purchase available inventory directly from participating brands at wholesale pricing and take those products with them that day.

Brands may choose which products and quantities they make available for Cash & Carry.

Additional information and training on preparing for the show, wholesale ordering, Cash & Carry, and creating an exceptional buyer experience will be provided to accepted exhibitors prior to the event.

Who We're Looking For

CURATED is intentionally designed around products that belong in bookstores, gift shops, boutiques, lifestyle stores, and specialty retail.

We are especially interested in giftable, bookish, reader-inspired, and lifestyle products, including:

Bookish merchandise
Bookmarks + reading accessories
Kindle + e-reader accessories
Stationery, journals + paper goods
Stickers, art + prints
Apparel
Bags + accessories
Jewelry
Candles + home fragrance
Home goods
Gifts + novelty products
Self-care + lifestyle products
Packaged snacks, treats + beverages
Other unique products that would be a strong fit for independent and specialty retail

We will also consider select publishers, independent presses, author collectives, and established authors with larger wholesale-ready catalogs.

Our focus is on creating an exciting, diverse collection of products for retailers to discover, so the exhibitor lineup will be intentionally curated.

All exhibiting businesses must be prepared to sell wholesale.

Exhibitor Spaces + Pricing

Applicants will be able to select all space sizes that would work for their brand. Include example photos of each space on the application.

6' × 6' Exhibitor Space — $200

Best for smaller product collections and brands looking to create a compact showroom-style experience.

12' × 12' Exhibitor Space — $350

Best for brands with larger collections, shelving, multiple displays, or a more immersive showroom-style experience.

Kitchen Space — $150

Approximately 5' of display space within our kitchen area. Kitchen exhibitors will have access to shared kitchen amenities such as refrigeration, sinks, and cooking appliances as available.

Kitchen spaces are intended for packaged food, snack, treat, beverage, and other consumable brands that would be a strong wholesale fit for retailers.

These spaces are not traditional booths and will have more limited display space. They are designed primarily for showcasing products, offering samples when applicable, meeting buyers, and writing wholesale orders.

Booth Experience

We want CURATED to feel less like a traditional vendor market and more like a collection of beautifully designed mini showrooms.

6' × 6' and 12' × 12' exhibitors are responsible for providing their entire setup, including tables, chairs, shelving, signage, displays, décor, product samples, and any other materials needed.

Each exhibitor will be expected to create a professional, retail-ready space that represents their brand and makes it easy for buyers to discover and experience their products.

A freestanding backdrop, display wall, shelving system, grid wall, or another visually defined display will be required for standard exhibitor spaces.

All products and displays must remain completely within the dimensions of the assigned space.

Tents and canopies will not be permitted.

Additional booth inspiration and exhibitor guidelines will be provided to accepted brands.

New to Wholesale?

You don't need years of wholesale or trade show experience to apply.

CURATED welcomes established wholesale brands as well as growing product businesses that are ready to take the next step into retail.

Accepted exhibitors will receive access to a pre-event educational webinar covering:

Wholesale preparation

Preparing for retail buyers

Wholesale ordering

Line sheets + catalogs

Order minimums

Buyer interactions

Cash & Carry

Booth preparation

Making the most of an in-person wholesale show

Our goal is for every exhibiting brand to walk into CURATED prepared to make meaningful connections with retail buyers.

Application

Full Name *

Phone *

Email *

Organization/Business Name *

Website *

City (Business primary location) *

State *

Instagram/Social Media *

Please briefly describe your business and the products or services you plan to bring to the event. *

Product images *

Vendor Setup images *

If you are not able to include all the images above, please include a link to them below. Please ensure that they are viewable to anyone with the link.

Which exhibitor space(s) would you be interested in? *

Wholesale Information

Do you currently offer wholesale? *

Have you previously sold your products to retailers? *

How do you currently plan to accept wholesale orders? *

What is your current or anticipated minimum opening wholesale order? *

Approximately how long does it typically take you to fulfill a wholesale order? *

Please provide a link to your wholesale catalog or line sheet, if available.

Cash & Carry

From 5:00–7:00 PM, CURATED will host Cash & Carry, giving approved retail buyers the opportunity to purchase available inventory at wholesale pricing and take it with them that evening.

Would you be interested in participating in Cash & Carry? *

Is there anything else you would like us to know when considering your application?

Photo Acknowledgement *

By uploading photos of your products or booth setup, you confirm you own or have rights to the images and grant us a non-exclusive, royalty-free license to use them in promoting the event across social media, email, our website, and print materials. We'll credit your business wherever possible. You can request removal at any time by contacting us.

Event Confirmation *

I understand that CURATED by VBRNTT is a wholesale trade show and my business must be prepared to sell products wholesale to qualified retailers. I understand that I am responsible for accepting, processing, fulfilling, and shipping my own wholesale orders. I understand that standard exhibitors are responsible for providing their entire booth setup and remaining within their assigned space. I understand that my booth/display must be professionally presented and follow CURATED exhibitor guidelines. I understand that submitting an application does not guarantee acceptance. I understand that exhibitor fees are nonrefundable once paid.