What's your business name? *

What do you do? *

How long have you been in business, and where are you right now? *

Just starting out (1-3 yrs)

Growing steadily (3-5 yrs)

Established, rebranding (5+ yrs)

Do you already have any brand elements you want to keep? *

Who is your ideal client, in one sentence? *

What's the one problem your ideal client has that made them come looking for someone like you? *

What do you want people to feel in the first 60 seconds of seeing/experiencing your brand? *

How do you NOT want your brand to feel? *

Finish this sentence: "Most businesses like mine do _____, but I do _____." *

What do people say about you or your work after they've worked with you? *

What's something about how you run your business that others in your industry would consider unusual, risky, or "not how it's done"? *

If your competitor's brand disappeared tomorrow, what would you want people to say makes you different from everyone else who's left? *

Name 2-3 brands (any industry) whose look and feel you admire, and what specifically you like about each one. *

Is there an object, symbol, or image tied to the brands story or your business that matters to you? *

Are there any colors, fonts, or styles you absolutely DON'T want? (copy) *

If your brand were a person walking into a room, how would they act? *

Is there a deadline or launch date we're designing around?

Anything else about your business or story we should know, even if it doesn't fit the questions above?

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