QUESTIONNAIRE FOR BUSINESS DEVELOPMENT

(WEBSITE DEVELOPMENT & DIGITAL MARKETING CAMPAIGNING)

Please try your best to answer ALL of the questions in as much details as possible.

COMPANY-RELATED QUESTIONS:

1. What is the legal and dba name of your business?

2. Describe your services? Especially the services for which you want to market.

3. What are the short term/immediate goals/needs of your business?

4. What are the long-term goals of your business?

5. Do you need a new logo? If so, what keywords/messages/imagery do you want your new logo to convey?

6. Would you like any addition design services to be packaged with your new logo? (i.e. business cards, flyers, letterheads, etc.)

7. Do you have a tag line/slogan? If so, what is it?

8. Do you have any color preferences, or existing brand colors?

9. Do you have any colors that you do NOT wish to use?

10. Who are your main competitors? Please provide their websites/social media links and/or company name:

11. How are you different from your competitors?

12. What is the age range, avg household income, other characteristics of your target customer base? This info helps in creating an overall feeling and impression of all the design works and website, along with targeted marketing campaigns to helps calculate ad spend budget.

13. What are some of the websites, digital marketing ads/graphics/campaigns that appeal to you and why? Example: [links and visual examples]

14. If you have an existing website, what changes/additions would you like to see?

15. What purpose(s) will the website serve? What are the key reasons users/your clients may visit the website? Basically, how will you and your clients use the website?

16. Are there any geographical regions (cities/zip codes) you want to target for marketing campaigns?

17. Do you have any existing marketing assets, such as images or videos, that we can utilize in the ad campaigns?

18. What keywords would you like to rank for in google? Basically, what do you expect your customer to be typing in google or searching elsewhere to find your services and your business?

19. Were there any challenges or pain points you have faced in your previous advertising efforts that you want to address?

20. LOG IN INFO NEEDED FOR THE FOLLOWING:

(If something is not set up, please let us know)

(Domain/website hosting info) - (GMB (google my business) - (Email) - (Facebook) - (Instagram) - (Linkedin) - (Tiktok) - (Pinterest) - (Youtube) - (X)

21. Additional background information about your company and products/services that will help us write content and create effective ad campaigns?

22. Additional comments/requests etc.?