Please note that Outsourcing, Consultancy (technical or management), ERP Consultancy, Systems Admin and all related fields are not eligible.

Technical applicants (i.e. programmers) from non-technical organisations are eligible. Non-technical applicants (i.e. business roles) from technical organisations are eligible. Non-technical applicants from non-technical organisations are generally not eligible.Technical applicants must demonstrate proven technical expertise with the latest technologies in building, using, deploying or exploiting a technology stack and building technical infrastructure. Business applicants must demonstrate a proven commercial, investment, or product expertise in building digital products or leading investments in significant digital product businesses.

The “digital technology sector” or “product-led digital technology companies” are defined as businesses that provide a proprietary digital technical service/product/platform/hardware as their primary revenue source. The creation of software, processing/storage of data, or the creation/application of technical computing hardware is often a central aspect of their business model.[This excludes general consultancies, outsourcing and technology-related consultancy groups focused on process/service delivery or solutions/systems architecture. Such firms do not meet the guidelines, particularly those primarily serving large corporate or multinational corporate (MNC) customers.

A ‘leader’ of exceptional talent (or promise) must show extraordinary ability by sustained (or emerging) national or international recognition. The individual will be able to demonstrate a level of expertise (or emerging expertise) which places them at the forefront of their respective field in the digital technology sector. Any activity you are providing as evidence of recognition should have occurred within the past 5 years. Here is my blog on this criteria: You would need to provide 3 examples of leadership in the table. What 3 examples could you provide?

The Guidelines want you to explain: Why do you want to come to the UK? What is your planned occupation in the UK? Which region or city of the UK are you planning to live in? How will the UK digital technology sector benefit from your work? (Examples of this might include the technological advances you will bring, the creation or new markets, the planned growth of a digital technology company, the activities you will take part in outside of your direct occupation.)