What do you do? *

Pick the closest match. We'll tailor everything from here.

Tell us your industry

What are you actually selling? *

e.g. 6-month IELTS coaching program with placement support

What does one client pay you? *

This changes everything — a ₹5K sale and a ₹2L sale need completely different systems.

Who's handling sales right now? *

Be honest. "Me, at 11 PM" is a valid answer.

Where are your leads coming from right now? *Select everything that applies. If it's mostly hope and referrals, that's fine — we've started there before.

Where are your leads or meetings coming from right now? *Select everything that applies. If it's mostly the founder's network, that's fine — we've started there before.

How much are you spending on ads every month? *

No judgment. Zero is a real answer. So is "I don't know exactly."

How much are you spending on outreach tools every month? *

Sales Navigator, Apollo, email tools, etc. Zero is a real answer.

A new lead comes in. How fast does someone respond? *

This is the single biggest predictor of whether a lead converts or ghosts. Be brutally honest.

When you identify a target account, how long before the first outreach goes out? *

Speed matters in outbound too. The best accounts get cold emails from 5 competitors in the same week.

After the first response, then what? *

This is where most businesses lose 60–80% of their leads. Not because they're bad at selling — because there's no system after "hello."

After the first cold email or LinkedIn message, what's your sequence? *

Most outbound fails not because the first message was bad — but because there was no second, third, or fourth touch.

How are you tracking all of this? *

There's no wrong answer here. But "I check WhatsApp" and "We use a CRM with lead scoring" are very different starting points.

What's your current outreach tool stack? *

This tells us whether we're building from scratch or optimizing what exists.

What's the one thing keeping you up at night? *

Not what looks good on a slide. The thing you'd say to a friend over chai.

If we could fix one thing in the next 90 days, what would matter most? *

This becomes the North Star of your roadmap. Pick the one that would actually change how your business feels day to day.

First name *

Phone number *

Email address *

Your website *