What do you do?
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Pick the closest match. We'll tailor everything from here.
Tell us your industry
What are you actually selling?
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e.g. 6-month IELTS coaching program with placement support
What does one client pay you?
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This changes everything — a ₹5K sale and a ₹2L sale need completely different systems.
Who's handling sales right now?
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Be honest. "Me, at 11 PM" is a valid answer.
Where are your leads coming from right now?
Facebook / Instagram Ads
Google Ads
Organic Social Media (posts, reels, content)
Referrals / Word of Mouth
Cold Calling / Cold Email
SEO / Website Traffic
Nothing structured — we wing it
Select everything that applies. If it's mostly hope and referrals, that's fine — we've started there before.
Where are your leads or meetings coming from right now?
LinkedIn outreach (manual or automated)
Cold email campaigns
LinkedIn Sales Navigator prospecting
Paid LinkedIn / Google Ads
Referrals / Founder's network
Inbound from website or content
ABM campaigns
Nothing structured — we wing it
Select everything that applies. If it's mostly the founder's network, that's fine — we've started there before.
How much are you spending on ads every month?
No judgment. Zero is a real answer. So is "I don't know exactly."
How much are you spending on outreach tools every month?
Sales Navigator, Apollo, email tools, etc. Zero is a real answer.
A new lead comes in. How fast does someone respond?
This is the single biggest predictor of whether a lead converts or ghosts. Be brutally honest.
When you identify a target account, how long before the first outreach goes out?
Speed matters in outbound too. The best accounts get cold emails from 5 competitors in the same week.
After the first response, then what?
This is where most businesses lose 60–80% of their leads. Not because they're bad at selling — because there's no system after "hello."
After the first cold email or LinkedIn message, what's your sequence?
Most outbound fails not because the first message was bad — but because there was no second, third, or fourth touch.
How are you tracking all of this?
There's no wrong answer here. But "I check WhatsApp" and "We use a CRM with lead scoring" are very different starting points.
What's your current outreach tool stack?
This tells us whether we're building from scratch or optimizing what exists.
What's the one thing keeping you up at night?
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Not what looks good on a slide. The thing you'd say to a friend over chai.
If we could fix one thing in the next 90 days, what would matter most?
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This becomes the North Star of your roadmap. Pick the one that would actually change how your business feels day to day.
First name
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Phone number
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Email address
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Your website
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Generate My Roadmap