SECTION 1 · THE BASICS

Full Name

Date of birth

Gender:

Address

Street Address

City

State

Country

Postal code

Instagram handle

Business name

Website (if you have one)

How did you hear about the cohort?

SECTION 2 · WHAT YOUR BUSINESS ACTUALLY LOOKS LIKE

In one sentence, what do you sell and who do you sell it to?

What do you charge for it?

How many paying clients do you have right now?

What was your average monthly revenue over the last 6 months? (Not your best month. The average.)

Where do most of your clients come from? (Referrals, Instagram, LinkedIn, ads, podcasts, other)

How long has the business been running in its current form?

What's working in the business right now?

What's not?

SECTION 3 · WHO YOU ARE INSIDE THE BUSINESS

What do you do in the business every week that only you can do?

What do you do that someone else could do if you let them?

What have you tried to hand off and ended up taking back? Why?

What part of the business do you keep avoiding?

If you had to name the pattern you see in yourself that's holding the business back, what would you say?

SECTION 4 · WHAT YOU'VE ALREADY TRIED

What coaches, programs, masterminds, or courses have you bought in the last two years?

What did you actually put in place from them?

What did you not put in place? Why?

What have you built on your own that's written down or documented? (Be specific.)

SECTION 5 · WHAT YOU'RE READY TO COMMIT TO

The cohort meets live every week for 90 minutes for 12 weeks. Can you commit to being there?

The work between calls is 3 to 4 hours a week. What would you stop doing to make room for it?

What does another 12 months of running the business the way you're running it look like?

What would have to be true at the end of 12 weeks for this to feel worth it?

SECTION 6 · THE INVESTMENT

The cohort is $4,500 paid in full or $1,750 a month for 3 months. Are you ready to make that decision in the next 7 days?

Will this be paid from the business or personally?

Have you made an investment around this size in the last 12 months? How did it land?

SECTION 7 · THE HONESTY SECTION

Read this slowly. The whole cohort works or doesn't work based on what you do here.

What's the thing you haven't told me yet that you probably should?

If we worked together for 12 weeks and the results weren't what you hoped, whose fault would it be?

What's the lie you're telling yourself about your business right now?

FINAL QUESTION

Anything else you want me to know?

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