Brand Design Questionnaire

Please fill out all of the fields below to the best of your ability.

These details will help us create a clear, strategically aligned brand identity that supports the vision you have for your business.

Contact Information:

Business Role

Business Information:

Purpose & Vision:

In your own words, tell me what your business does. *

What inspired you to start this business? *

What makes your business different from others in your space? *

Does your business have a tagline or slogan?

What are 3-5 adjectives you would use to describe the ideal perception of your business?

What are your top 3 core values as a business? *

Value 1
Value 2
Value 3

Ideal Client & Target Audience:

Who is your ideal client or customer avatar? *

How you describe your brand's voice and tone? *

Style Inspiration:

Do you have a specific color palette in mind or are you open to figuring it out as we go? *

Are there any fonts or styles you're particularly drawn to?

For the visual aspect of your logo, are there any specific elements or images you'd like incorporated?

Share 2 brands that you admire and briefly describe what you like about them so we can better understand your goals and taste.

Additional Information:

Is there anything else you'd like to share about you, your business, or your goals that will help us better understand your vision as we build out your brand identity?

Business Name
Username or website URL
What do you like about it?
Is there anything you dislike about it?

Business Name
Username or website URL
What do you like about it?
Is there anything you dislike about it?