First Name
Email
*
Q1. I know my profit last month, not just my revenue.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q2. I know which offer or service produces the most profit per hour of work.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q3. I could state my profit margin without opening my books.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q4. I have checked in the last 90 days whether my prices still produce the margin I think they do.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q5. I know how much profit the business would produce if revenue stayed flat for a year.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q6. My prices are set by what the work is worth, not by what a competitor charges.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q7. I have raised prices in the last 12 months.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q8. I know which customers would accept a higher price tomorrow.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q9. Losing my most price-sensitive customer would not hurt the business.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q10. I can explain my price in one sentence without apologizing for it.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q11. I know which 20% of my customers produce most of the profit.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q12. I know which customers cost more than they pay, in time or attention.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q13. I have declined or ended a customer relationship in the last year because it was not worth keeping.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q14. New customers mostly arrive already trusting the business.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q15. I would happily take ten more customers exactly like my typical new customer this year.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q16. I know where my last ten customers actually came from.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q17. The business has at least one way of winning customers that does not depend on my personal time.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q18. I follow up with every genuine prospect until they decide, buy, or ask me to stop.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q19. Past customers hear from the business on a schedule, not only when I remember them.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q20. I could turn demand up this quarter because at least one channel is mine, not rented.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q21. A new hire could deliver the core service using written instructions alone.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q22. The way we do the important work is documented, not remembered.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q23. When something goes wrong, we fix the process, not just the instance.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q24. I know the few numbers that tell me the business is healthy, and I see them on a schedule.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q25. Important work gets done the same way regardless of who does it.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q26. The business can operate normally for two weeks without me.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q27. Customers sometimes get what they need without speaking to me.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q28. Someone else can make a pricing or refund decision without checking with me.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q29. My inbox is not the company's to-do list.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q30. I know exactly which decisions only I can make, and the list is short.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q31. I can say what the next stage of growth would cost in hours, cash and attention.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q32. I have said no to a growth opportunity in the last year, and I can say why.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q33. The current business is healthy enough to grow without breaking.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q34. I know whether I want the business bigger, better, or simply more profitable - and those are different goals.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q35. Every growth bet currently running has a date by which I will judge it.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q36. I could list every subscription, tool and service the business pays for in five minutes.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q37. Every offer the business sells earns its place; none survives out of habit.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q38. A new customer experiences one clear path, not a maze of options.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q39. I have cut a product, service or process in the last year.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q40. The way the business runs today would make sense if I designed it from scratch now.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q41. I review the numbers on a fixed schedule, not when something feels wrong.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q42. I know how many months the business survives with no new sales.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q43. Personal and business money are fully separated.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q44. I know the tax bill the current year is building toward.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q45. I trust the numbers I look at enough to make a hard decision from them.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q46. I have a standing time to work on the business, not only in it.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q47. I keep a record of important decisions and what I expected from them.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q48. I have changed my mind about something important in the business in the last 90 days.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q49. Someone or something regularly challenges my assumptions about the business.
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0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
Q50. I know the one thing that would most improve the business this quarter, and I am acting on it.
*
0 - Not true
1 - Partly true
2 - Consistently true
Don't know
Not applicable
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