Your avatar, or ideal customer will be attracted to the vibe your brand puts off. So being aware of what that vibe is and being consistent with it at at all time will create confidence and trust in those considering doing work with you. As others (employees, marketers) represent your brand, ensure they are clear on your brands identity and personality. As opposed to putting out things that are cool or trendy you are putting out things that are on brand. 


BRAND IDENTITY

PERSONALITY

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication.

Below choose the one or ones that matches your brand most closely and highlight the adjectives that you think are most descriptive of your brand.