Please fill out this form to help us understand your vision for your brand. This will guide us through the logo design, color palette, and overall brand direction.

Brand Overview

What does your brand do or offer?

Who is your ideal customer or audience?

What feeling or impression do you want people to get when they see your brand? (e.g. friendly, professional, premium, playful)

Logo Style

Do you prefer a logo that is text-based, icon-based, or a combination?

Are there any logos (from other brands) you love or dislike? Why?

Do you want the logo to be more modern, classic, bold, minimal, or detailed?

Colors and Mood

Are there specific colors you love or want to avoid?

Do you want the color palette to feel bright and vibrant, muted and soft, dark and moody, or neutral and clean?

Typography

What style of typography do you prefer? (Check all that apply)

Serif (Classic/Formal/Heritage)

Times New Roman

Playfair Display

Merriweather

Georgia

Other (Fun/Playful/Unique)

Pacifico (Handwritten/Playful)

Lobster (Bold Script)

Raleway (Elegant Modern Sans-Serif)

Comic Neue (Playful but Clean)

Should the type be bold, light, elegant, playful, etc.?

Brand Inspiration

Are there any brands (logos, websites, social media pages) you like that reflect the style you want? Please list them or share links.

Are there any symbols, themes, or meanings important to include or avoid? (e.g. nature elements, tech vibes, geometric shapes)

Practical Considerations

Where will the logo and brand elements mostly be used? (e.g. website, packaging, social media, merchandise)

Do you have any existing brand materials or references you'd like us to align with or avoid?