POLICY PRIVACY

Effective Date: August 25, 2026

Effective Date: September 8, 2026

This Privacy Policy applies to iLuxe Auto, operated by LUXE ASSET HOLDINGS LLC (“iLuxe Auto,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, submit a rental inquiry or application, communicate with us, use our services, or opt in to receive SMS/text messages.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including:

  • Full name

  • Email address

  • Telephone or mobile phone number

  • Mailing address

  • City and state

  • Driver’s license information

  • Date of birth or age-verification information when applicable

  • Rental inquiry information

  • Requested rental dates

  • Vehicle preferences

  • Reservation and booking information

  • Insurance-related information

  • Payment-related information

  • Communications you send to us

  • Customer service information

  • Information submitted through website forms

We may also automatically collect certain technical information when you visit our website, including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Referring website

  • Pages visited

  • Date and time of visits

  • Cookies and similar tracking technologies

2. How We Use Your Information

We may use personal information to:

  • Respond to rental inquiries

  • Process rental applications and reservations

  • Confirm or update bookings

  • Communicate vehicle availability

  • Coordinate vehicle pickup and return

  • Provide customer support

  • Verify customer information

  • Process payments and deposits

  • Maintain customer and rental records

  • Detect and prevent fraud or misuse

  • Improve our website and services

  • Maintain security

  • Comply with legal and regulatory requirements

  • Send SMS messages when the customer has voluntarily opted in

  • Communicate important service, reservation, or account information

3. SMS Messaging and Consent

iLuxe Auto may collect your mobile phone number when you voluntarily provide it through our website, rental inquiry forms, reservation forms, or other communications.

By voluntarily checking the SMS consent checkbox on one of our forms, you agree to receive SMS/text messages from iLuxe Auto, operated by LUXE ASSET HOLDINGS LLC.

SMS messages may include:

  • Rental inquiry responses

  • Rental application updates

  • Reservation confirmations

  • Booking updates

  • Vehicle availability information

  • Vehicle pickup and return information

  • Appointment or reservation reminders

  • Payment or account-related updates

  • Customer support communications

Consent to receive SMS messages is optional and is not a condition of purchasing, renting, or receiving services from iLuxe Auto.

The SMS consent checkbox is not pre-selected. Users may submit applicable website forms without agreeing to receive SMS communications.

Message frequency varies. Message and data rates may apply.

Reply STOP at any time to opt out of SMS messages.

Reply HELP for assistance.

After replying STOP, you may receive a final confirmation message indicating that you have been unsubscribed.

SMS Privacy and No-Sharing Policy

Mobile phone numbers and SMS consent information will not be shared with, sold to, rented to, or disclosed to third parties or affiliates for marketing or promotional purposes.

SMS opt-in information and consent records will not be shared with third parties for their independent marketing purposes.

We may use communications providers and other service providers solely as necessary to deliver messages and operate our services, subject to appropriate privacy and confidentiality requirements.

4. How We Share Information

We do not sell personal information for monetary compensation.

We may share information with trusted service providers when reasonably necessary to operate our business, including providers that assist with:

  • Website hosting

  • Customer relationship management

  • Rental management

  • Payment processing

  • Customer communications

  • Email delivery

  • SMS delivery

  • Analytics

  • Fraud prevention

  • Information technology

  • Accounting or professional services

These providers are permitted to use information only as necessary to perform services on our behalf.

We may also disclose information when required by law, court order, subpoena, regulatory requirement, or when reasonably necessary to protect our legal rights, customers, business, or property.

SMS consent and mobile phone information will not be shared with third parties or affiliates for marketing or promotional purposes.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

  • Keep the website functioning properly

  • Remember user preferences

  • Understand website traffic

  • Measure website performance

  • Improve the customer experience

  • Detect security issues

You may adjust cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.

6. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.

However, no electronic system, website, or method of data transmission can be guaranteed to be completely secure.

7. Data Retention

We retain personal information only for as long as reasonably necessary for:

  • Providing services

  • Maintaining business records

  • Completing rental transactions

  • Customer service

  • Fraud prevention

  • Legal and regulatory obligations

  • Resolving disputes

  • Enforcing agreements

Information may be deleted or anonymized when it is no longer reasonably necessary.

8. Your Privacy Rights and Choices

Depending on applicable law, you may have the right to:

  • Request access to personal information we maintain about you

  • Request corrections to inaccurate information

  • Request deletion of certain information

  • Withdraw consent where processing is based on consent

  • Opt out of marketing communications

  • Opt out of SMS communications

To stop SMS messages, reply STOP.

To request assistance with SMS communications, reply HELP or contact us using the information provided below.

9. Updating Your Information

If your personal information changes or you believe information we maintain is inaccurate, you may contact us to request an update or correction.

10. Third-Party Services and Links

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage users to review the privacy policies of third-party services before providing personal information.

11. Children's Privacy

Our services are intended for adults.

We do not knowingly collect personal information from children under 18 through our rental services.

If we learn that we have collected personal information from a minor inappropriately, we may take reasonable steps to delete that information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or services.

When changes are made, the updated effective date will appear at the top of this Privacy Policy.

13. Contact Us

For questions about this Privacy Policy, your personal information, or our SMS practices, contact:

iLuxe Auto
Operated by LUXE ASSET HOLDINGS LLC

iLuxe Auto LLC
Website: https://iluxeauto.com/
Email: [email protected]
Phone: +1 (866) 993-9357