Hello, if we've asked you to fill out this form it means we've embarked on a journey to elevate your brand.

This form is designed to help us understand your current position and the direction you’d like to take your brand. By gathering your insights upfront, we can ensure that our approach aligns with your vision and business goals.

If you have any questions please email [email protected]

Section 1: Business and Brand Overview

Basic Information

Industry and Target Audience: *

Business Name *

Website and Social Media Handles *

Please provide a brief overview of your business *

What are your biggest areas of growth over the next 12 - 24 months? *

What is your current annual turnover? *

What is your target annual turnover? *

What budget have you allocated for this project? *

Ideally, when would you like to begin? *

Context: Knowing your industry and audience helps us assess whether your branding aligns with your market and customers.

Current Branding and History

How long have you had your current branding? *

Have you made any updates to your branding before? If yes, when and why?

Context: Understanding the history of your branding decisions helps us determine if previous attempts have been effective or if there are recurring issues.

Section 2: Brand Perception and Identity

How do you currently feel about your branding? *

Context: This helps us identify which elements to preserve and which need to change to align with your business evolution.

What three words best describe your brand? *

How would you like your customers to feel when they interact with your brand? *

Are there any brands (inside or outside your industry) that inspire you?

Context: This section ensures we capture your desired tone, positioning, and emotional impact.

Section 3: Visual Identity and Assets

Are you set on keeping your existing logo? *

Yes

No

Open To Changes

If open to changes, how significant?

Minor Tweaks

Modernisation

Full Redesign

Do you have specific colours or design elements that must remain?

Do you have any brand guidelines or assets we should reference?

Please ignore if you've already provided these.

PDF, DOC/DOCX, XLS/CSV, JPG/JPEG, PNG, GIF ( max 20 Files )

Context: Some businesses are emotionally attached to their logos, while others want a fresh start. Clarifying this early prevents unnecessary revisions later.

Typography and Colours

Are you happy with your current fonts and colour palette?

Yes

No

Unsure

They don't exist

Are you happy for us to suggest alternatives or refinements?

Yes

No

Context: Font and colour choices impact brand recognition and emotional appeal, so it's important to assess if they still serve their purpose.

Section 4: Competitors and Market Positioning

Who would you say your competitors are? *

What do you like/dislike about their respective branding?

Context: Understanding competitor branding helps position your business more effectively in the market.

Section 5: Practical and Implementation Considerations

Do you want us to consider any of the following? Check all that apply...

If other or 'offline materials', please provide details.

Please upload any existing assets for the above here.

PDF, DOC/DOCX, XLS/CSV, JPG/JPEG, PNG, GIF ( max 20 Files )

Who will be the primary decision maker(s) for approvals? *

Is there anything else we should know before we get started?