How many new people reach out about your services each month?
Honestly, some months it goes quiet.
A few here and there. Not enough to grow.
A steady amount, but I want more.
More than I can keep up with.
When someone reaches out, are they usually a good fit for what you do?
Mostly tire-kickers, wrong fit, or can’t afford it.
Some are good. A lot aren’t.
Most are okay, but I still waste time on the wrong ones.
They’re pre-qualified before they ever talk to me.
Someone calls, fills out a form, or messages you. How long until they hear back?
Hours. Sometimes the next day.
Same day, usually.
Within an hour.
Within 5 minutes, every time.
Someone reaches out but doesn't book or buy right away. What happens next?
Nothing. They sort of disappear.
I try them once or twice more.
Four to seven follow-ups over a couple weeks.
They get followed up with for two weeks across text, email, and calls.
A new customer wants an appointment. What does that take?
They have to call us, leave a message, wait for a callback.
We send them a link. A lot of them don’t book.
They can book online, but we don’t always remind them.
Online booking, automatic reminders, follow-up if they no-show.
You've got people who reached out months ago and never booked. What's happening with them?
Honestly, they’re just sitting in our system.
We reach out once in a blue moon.
We email them sometimes.
We have a real system that reaches back out every month.
Do you know which marketing actually brings in paying customers?
Not really.
I know how many calls come in, but not which ones turn into money.
I know most of it but it’s a mess.
I know exactly where my best customers come from and how much they’re worth.
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