Marketing Assessment Questionnaire

Conducting a marketing assessment is essential for understanding how well your current strategies are performing and identifying areas for improvement.

By evaluating key components like brand identity, website performance, social media presence, email marketing, paid advertising, and SEO, you can make data-driven decisions to optimize your efforts and achieve better results. Use this questionnaire to assess your marketing effectiveness and uncover opportunities for growth.

Section 1: Brand Identity

1. To what extent does your brand messaging support your business goals? *

Perfectly

Decently

Somewhat

Not At All

2. How easily is your brand recognized within your industry? *

Very Recognizable

Somewhat Recognizable

Unrecognizable

Very Unrecognizable

Section 2: Website Performance

1. How regularly do you refresh your website with new content? *

Very Organized

Somewhat Organized

Unorganized

Very Unorganized

2. How would you rate the loading speed of your website? (You can typically check this by timing how long it takes for the entire page to load when you visit.) *

Fast (~2 Seconds to load)

Timely (~3 Seconds)

Lagging (~4 Seconds)

Slow (~5+ seconds)

Section 3: Social Media Presence

1. How often do you post on social media? *

Daily

A few times a week

A few times a month

Rarely

How is your social media engagement? *

Very Engaged (likes, shares, and comments)

Somewhat Engaged

Not Very Engaged

No Engagement

Section 4: Email Marketing

1. How often do you send emails to your audience? *

Daily

Weekly

Monthly

Rarely/Never

2. How is your email open rates? *

Great (30%)

Average (20% - 30%)

Low (10% - 20%)

I do not track open rates

Section 5: Paid Advertising

1. What paid advertising do you use? *

Google Ads

Facebook/Instagram Ads

Both Facebook & Google Ads

I do not have paid advertising

2. How would you rate the return on investment (ROI) on your ads? *

Excellent

Fair

Poor

No Measurable ROI

Section 6: SEO & Content Strategy

1. How well-optimized is your website for search engines (SEO)? *

Fully optimized (high keyword rankings, regular SEO audits)

Moderately optimized

Needs improvement

Not optimized

2. How often do you publish blog or industry-related articles? *

Weekly

Monthly

A few times a year

Rarely/Never

Section 7: Analytics & Performance Tracking

1. Do you actively track marketing analytics? *

Yes, regularly

Occasionally

Rarely

Not at all

2. How often do you adjust your marketing strategy based on analytics? *

Frequently

Sometimes

Rarely

Never

Full Name *

Phone *

Email *

What organization or company are you associated with? *