Our customer experience clearly reflects what makes our brand unique.
1 (totally disagree)
2
3
4
5 (totally agree)
We clearly understand our customers' behavior throughout the experience.
1 (totally disagree)
2
3
4
5 (totally agree)
We have strategic intention behind each touchpoint of the experience.
Yes, always
Not always, but we try
Only for the overall experience, isn't that enough?
Not really
No
We consider how our experience makes customers feel at every step.
Of course!
We do our best
Not at every step, but overall we do.
Hmm, I don't know
No
Our touchpoints flow together like a coherent story — smooth and intentional.
1 (totally disagree)
2
3
4
5 (totally agree)
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