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1. Someone asks how much profit you made last month. What happens?
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I could tell you
I'd look it up and find it in a few minutes
I'd have to ask my bookkeeper or accountant
I genuinely have no idea
2. How often do you actually look at your P&L?
Monthly, and I understand what I'm reading
Monthly, but I mostly skim it
A few times a year
Only at tax time, if then
3. Do your bank balance and your P&L ever tell you two different stories?
No, they line up and I know why
Sometimes, and I can usually explain the gap
Often, and it confuses me
I've never compared them
4. Do you know what your business will have in the bank 30 days from now?
Yes, within a few hundred dollars
Roughly, and I'm usually close
I could guess, but I'd probably be wrong
No idea. I find out when I find out.
5. A big expense or a slow month hits. What happens?
We have reserves set aside for exactly that
It's tight, but we get through it
I move money around and hope
Credit card or I skip paying myself
6. How do you pay yourself?
Set amount, set schedule, every time
Set amount, but I skip it when things are tight
Whatever's left over
I take money when I need it. There's no system
7. Is what you pay yourself an amount you actually chose?
Yes. Calculated it and the business supports it
Sort of. It's what felt safe
No. It's just what's available
I'm not consistently paying myself at all
8. Who's keeping your books?
A bookkeeper, and the books are current and clean
A bookkeeper, but I'm not sure the books are right
Me, in software, when I get to it
Nobody, really
9. When did anyone last review what you pay in merchant processing fees?
Within the last year, I know my effective rate
A while ago. I think it's fine
Never, but I've wondered
I don't know what that means
10. Could you list every recurring subscription and vendor charge hitting your account?
Yes, I have a list and I review it
Most of them
Some. I know there's stuff I'm forgetting
No, and I'm a little afraid to look
11. What's your plan for your tax bill?
Money set aside in a separate account, every month
I save something, but I'm not sure it's enough
I deal with it when the bill shows up
Tax time is a crisis every year
12. Do your prices actually cover what it costs to deliver the work?
Yes. I've run the numbers on every offer
I think so, on most things
Honestly, I priced by feel
I've never calculated it