First Name
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Email
*
1. I can describe my primary ideal client in 2 to 3 clear sentences.
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Never
Rarely
Sometimes
Often
2. I know the core problem my work solves better than any generic "life coach" or "consultant" description.
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Never
Rarely
Sometimes
Often
3. I have one main transformation my business is known for, not a long list of vague benefits.
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Never
Rarely
Sometimes
Often
4. I can explain my core offer without rambling or adding lots of disclaimers.
Never
Rarely
Sometimes
Often
5. I know exactly what success looks like for a client who finishes my core work.
Never
Rarely
Sometimes
Often
6. I can clearly differentiate between free content, entry level offers, core programs, and advanced offers in my business.
Never
Rarely
Sometimes
Often
7. I feel clear on who is not a fit for my work and can say no to them.
Never
Rarely
Sometimes
Often
8. When someone asks "What do you do?", my answer usually feels strong and grounded.
Never
Rarely
Sometimes
Often
9. I rarely feel the urge to change my niche, audience, or direction every few weeks.
Never
Rarely
Sometimes
Often
10. I have a written promise or outcome statement for my main offer that I actually use.
Never
Rarely
Sometimes
Often
11. I have one main doorway offer that new people are clearly guided into first.
Never
Rarely
Sometimes
Often
12. My offers are structured as a journey or ladder, not just a pile of unrelated services.
Never
Rarely
Sometimes
Often
13. Each offer I have is tied to a specific stage of a client's journey, not "this works for everyone at any time."
Never
Rarely
Sometimes
Often
14. My core offer has a clear start and finish, with defined duration, milestones, and completion.
Never
Rarely
Sometimes
Often
15. I have intentionally designed small win milestones clients can achieve early in the journey.
Never
Rarely
Sometimes
Often
16. I have a defined way to mark or celebrate completion for my clients, such as a ritual, certificate, summary, or next steps doc.
Never
Rarely
Sometimes
Often
17. My offers do not depend on me winging it every session; there is at least a loose structure or framework.
Never
Rarely
Sometimes
Often
18. I charge prices that feel aligned with the depth and intensity of the work I provide.
Never
Rarely
Sometimes
Often
19. I have at least one offer that can be delivered without me being live the entire time, such as curriculum or asynchronous elements.
Never
Rarely
Sometimes
Often
20. I rarely feel confused about what to offer when a good prospect shows up.
Never
Rarely
Sometimes
Often
21. I have one primary call to action I use across my website, social media, and content.
Never
Rarely
Sometimes
Often
22. New leads usually go through a form or application before they get on a call with me.
Never
Rarely
Sometimes
Often
23. I use a CRM or structured system to track leads and clients, not just my head, inbox, or scattered notes.
Never
Rarely
Sometimes
Often
24. I have a simple way to label or tag leads by stage, such as New, Warm, Hot, Client, Past Client.
Never
Rarely
Sometimes
Often
25. When someone books a call, they receive automatic confirmations and reminders, not just manual messages from me.
Never
Rarely
Sometimes
Often
26. When someone becomes a client, there is a consistent onboarding process that almost everyone goes through.
Never
Rarely
Sometimes
Often
27. I have saved templates or canned responses for common messages such as follow ups, confirmations, and next steps.
Never
Rarely
Sometimes
Often
28. I rarely lose track of who I need to follow up with or where someone is in my pipeline.
Never
Rarely
Sometimes
Often
29. If I stepped away for a week, my business would not immediately fall apart because of missing systems.
Never
Rarely
Sometimes
Often
30. If I stepped away for a week, my business would not immediately fall apart because of missing systems.
Never
Rarely
Sometimes
Often
31. I regularly create content, such as posts, emails, videos, or podcast episodes, that speaks directly to my ideal client's lived experience.
Never
Rarely
Sometimes
Often
32. My content focuses more on my client's real problems and internal monologue than on vague positivity or generic tips.
Never
Rarely
Sometimes
Often
33. I have at least one lead generating asset, such as a quiz, PDF, workshop, or assessment, that I can send people to.
Never
Rarely
Sometimes
Often
34. I consistently collect and use testimonials or client stories, even if anonymized, in my marketing.
Never
Rarely
Sometimes
Often
35. I can identify one or two main channels that consistently bring in my best leads, such as referrals, podcast, email, or Instagram.
Never
Rarely
Sometimes
Often
36. I have a simple nurture rhythm, like a weekly email, live session, or content drop, that I mostly stick to.
Never
Rarely
Sometimes
Often
37. I look at least a few numbers or metrics, such as opens, clicks, booked calls, or conversion rates, instead of flying completely blind.
Never
Rarely
Sometimes
Often
38. I feel comfortable inviting people into my offers without over explaining or apologizing.
Never
Rarely
Sometimes
Often
39. I rarely feel like I am starting from zero every time I need more clients.
Never
Rarely
Sometimes
Often
40. I have at least one repeatable marketing activity that I can turn on when I want more demand, not just hoping for word of mouth.
Never
Rarely
Sometimes
Often
41. I have a realistic weekly time budget for my business, and I generally work within it.
Never
Rarely
Sometimes
Often
42. I protect focused time blocks for deep work, such as offer creation, systems, and strategy, instead of only reacting to messages and tasks.
Never
Rarely
Sometimes
Often
43. I can distinguish between CEO work and worker work, and I do some of both.
Never
Rarely
Sometimes
Often
44. When I feel overwhelmed, I tend to simplify and prioritize, not add more projects or offers.
Never
Rarely
Sometimes
Often
45. I rarely agree to clients or projects that I know will drain me or are a poor fit just because I feel pressured.
Never
Rarely
Sometime
Often
46. I consistently maintain basic personal foundations, such as sleep, food, movement, and mental health practices, even when the business is busy.
Never
Rarely
Sometimes
Often
47. I can take a day or weekend fully off from the business without extreme anxiety that everything will collapse.
Never
Rarely
Sometimes
Often
48. I am honest with myself about my financial reality, including income, expenses, and runway, and make decisions based on that, not fantasy.
Never
Rarely
Sometimes
Often
49. I notice when I am using "working on my business" as a way to avoid my own personal work or healing, and I course correct.
Never
Rarely
Sometimes
Often
50. I genuinely believe my work deserves to be seen and well paid, and my actions in pricing, boundaries, and offers mostly reflect that belief.
Never
Rarely
Sometimes
Often
51. What is your current monthly budget for tools and systems to grow your business? Not your time, actual dollars.