Think about the last handful of people who reached out but didn't book. What happened most often?
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I can see people looking in my analytics, but they never actually reached out
They inquired, I sent pricing, and they went quiet
The back-and-forth dragged, or I took a while to get back to them
We connected, they seemed interested, and they went with someone else
I'm not getting enough inquiries to see a pattern
How many new inquiries came in over the last 30 days?
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None
1–3
4–8
9 or more
Which is closest to how you've shown up over the last three months?
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Consistently, and mostly in front of people who don't already follow me
Consistently, but mostly to the same people who already follow me
In bursts — a good week, then quiet for a few
Only when I have a session or wedding to share, and I struggle to keep up with my marketing
Someone who's never heard of you lands on your homepage. What do they see before they scroll?
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Who I serve, what I shoot, and where I'm based
My logo, then straight into a gallery of images
My logo, then something about me and my story
I'd have to go look
On your website, what's the shortest path from landing to inquiring?
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Homepage → one clear next step → inquiry form, and I know that's the path people take
Everything's there, but there's no obvious order to it
They'd have to find the contact page in the menu on their own
I've never mapped it out — I don't know what people actually do on my site
Open your website or your Instagram bio and read the first line. Who is it actually about?
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It names the clients I want to work with and who I'm specifically for
It's about me — my style, my experience, how I work
It's about the feeling I capture — something like "capturing how it felt"
I'd have to go read it
The last time you raised your prices, what else changed?
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I updated my messaging, my website, and what I show, so they matched the new price
Nothing else — the price went up and everything else stayed the same
I rebuilt my packages, but the copy stayed the same
I haven't raised them intentionally and I feel like I’m just guessing; they've crept up a little at a time
What happens right after someone inquires?
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A personal reply that asks about them before it talks about me, then a clear next step
I send my pricing guide and wait to hear back
It depends on how busy I am that week
I reply with pricing and availability and ask if they want to book
An automated email goes out, and I follow up personally when I get to it
When someone goes quiet after they know your price, what happens?
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I run the same follow-up every time, and I know roughly how it goes
I follow up once and then let it go
I don't follow up — I don't want to be pushy
I follow up when I think of it
After someone books, what do they get from you?
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An automated flow from booking to delivery so I don’t have to think about it while serving my clients really well
Contract and invoice, then it's mostly quiet until closer to the date
I handle it as it comes up
I have pieces of a process, but it's not the same every time
How many of last year's clients sent you someone new?
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Several — referrals are a real source of bookings for me
One or two
None that I know of
I don't track where my bookings come from
If one thing were handled before your next inquiry comes in, which would change the most for you?
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People would already feel like I’m it for them before they ever message me
More of the right people would see my work in the first place that leads to more inquiries with WARM couples
My website would turn visitors into inquiries instead of browsers
I'd stop losing people between the inquiry and the yes
The clients I already have would get a consistent experience where nothing falls through the cracks
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