Social Proof Credibility Quiz

Does your sales process have the credibility buyers trust?

Take this 10 question quiz to see how well your company captures, creates, and deploys "endorsements" — and how that impacts sales velocity, conversion rates, and AI visibility.

1. Do you have a clear process for collecting client endorsements? *

Not really – we ask occasionally.

Somewhat – marketing or sales handles it when needed.

Yes – it’s part of our project closeout or post-sale flow.

Absolutely – it’s automated into every client journey.

2. How often do you collect fresh client proof? *

Rarely or never

A few times per year

Monthly

Continuously – we keep it current year-round

3. Who owns the endorsement process in your company? *

No one in particular

Marketing

Sales

Shared by marketing + client success

4. How specific and outcome-focused are your endorsements? *

Mostly general praise (“Great team!”)

Some detail, but light on results

Include real metrics or ROI examples

Tell a story with clear, measurable outcomes

5. What formats of proof do you currently use? (Select all that apply) *

6. Does your sales team actively use endorsement as social proof to close deals? *

Not at all

Occasionally, if they remember

Often – they pull relevant proof when needed

Always – fully integrated into their sales process

7. How often do you repurpose endorsements into new formats (posts, email, ads, PDFs)? *

Never

Occasionally

Regularly

Always – every proof becomes multiple assets

8. Is your social proof content optimized for AI signaling and SEO visibility (schema, video tags, reviews)? *

Not at all

Light optimization

Partially optimized

Fully optimized and AI-ready

9. Are you utilizing your social proof content to improve leads, conversions, deal speeds, etc... *

Not yet

Some anecdotal tracking

Measure most engagement

Track full ROI and revenue impact

10. How willing are clients, partners, subject matter experts, or thought leaders to provide endorsements or share their real experiences? *

Hesitant – we have to really work for them

Willing when asked

Usually volunteer

Proactively share without prompting

How effective do you feel social proof and endorsements are to your overall sales and marketing success? *

Not at all effective

Somewhat effective

Extremely effective

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