What is your primary source of website traffic?
Organic search (SEO)
Social media (Instagram, Facebook, etc.)
Paid ads (Google Ads, Facebook Ads, etc.)
Referrals or direct links
I don’t know
Do you know what your unique selling proposition (USP) is?
Yes, it’s clear and well-defined
Somewhat, but I could refine it
No, I haven’t defined it yet
I’m not sure what a USP is
Do you know what audience you're attracting to your website? Are you attracting the right audience?
Yes, I know exactly who I’m attracting, because many purchase
Somewhat, I know who I’m attracting, but it’s not translating to sales
I get some visitors, but they’re not my ideal audience
I’m not sure who my target audience is
How often do you track your website traffic and analyze the sources?
Regularly, I use Google Analytics or similar tools
Occasionally but I just don't have time
Rarely, I glance at it occasionally but don't understand it so I don't do it often
I don’t know how to track traffic
How aligned is your website’s traffic with your ideal customer’s behavior?
Very aligned, I see engagement from my ideal target audience
Somewhat aligned, but I need to refine my targeting
Not aligned, I get traffic but not from the right people
I’m not sure who my target audience is
Does your website have a clear brand message that resonates with your target audience?
Yes, my messaging is consistent and aligned with their needs
Somewhat, but it could be clearer or more consistent
No, my messaging is unclear and not targeted
I haven’t focused on developing a brand message
How well does your website guide visitors through their buying decision?
Yes, everything clearly speaks to my ideal customer and leads them toward taking action
Somewhat, but it could be more focused on their needs and make it clearer how to take the next step
Not really, it’s more about what I offer than addressing my audience’s needs and guiding them to act
I’m not sure who my target audience is, so it’s hard to guide them
Do you track your website’s conversion rate?
Yes, I track conversions regularly and optimize for them
Yes, but I don’t make many changes based on the data
No, I don’t track conversions at all
I’m not sure what conversion rate is
Is your website messaging optimized for SEO, and are you utilizing keywords effectively?
Yes, I use keywords in my headlines, alt text, and throughout my website
Somewhat, I use keywords but could optimize further
No, I don’t focus on using keywords
I’m not sure how to use keywords effectively
Does your website’s call-to-action (CTA) clearly guide visitors to take the next step?
Yes, it’s clear and compelling
Yes, but it could be more noticeable or compelling
No, it’s hard to find or unclear
I don’t have a CTA on my homepage
Ready to see your results?
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