Facebook vs Google Ads: Which One Fits Your Business Best?

Not sure whether to invest in Facebook Ads or Google Ads?

Answer 7 simple questions (takes less than 2 minutes) and get a personalized result showing which platform is the best fit for your business.

Who is your main customer? *

Everyday consumers shopping online for fashion, food, lifestyle, or experiences

Families and parents looking for practical services or products

Other businesses (B2B, software, consulting, services for companies)

Local customers searching “near me” (restaurants, gyms, plumbers, salons)

A mix of online shoppers and local clients

What kind of purchase is your product or service? *

An emotional buy (fashion, gifts, experiences, lifestyle choices)

A practical/necessary purchase (plumbing, insurance, repairs)

Could be both

How quickly do people usually decide to buy from you? *

Very quickly — it’s urgent or needed right away

Slowly — people usually browse, compare, or need nurturing

Both: some fast, some slow

What do customers usually ask tо hemselves before buying? *

“Do I really want this?” (style, emotions, lifestyle)

“Where can I find this service/product right now?”

Both questions apply

What is the main problem you solve? *

An urgent problem (broken car, leaking pipe, health issue)

A long-term desire (better health, improved looks, lifestyle)

Both urgent and long-term

What’s your biggest priority right now? *

Growing my brand and getting people to know me

Getting people who are ready to buy today

Doing both at the same time

How do people usually discover your business? *

They notice me while browsing or scrolling social media

They look for me on Google when they need my service/product

A mix of both