Section 1 of 7 — CONNECT YOUR ENERGY

Your energy is felt before it's heard. The next 5 statements are about how you show up, when you step on stage and before you say a single word.

Before I take the stage, I have a deliberate practice that clears my head and settles my nervous system, not just hoping the adrenaline kicks in. *

When I speak, I am fully present in the room. I am not distracted by thoughts about the outcome, the audience's reactions, or what I need to do after the talk. *

My confidence on stage does not depend on the audience being visibly enthusiastic. I hold my energy even when I can't read the room. *

The moment I step on stage, the room shifts. I capture attention and hold it throughout my talk, not because I demand it, but because my presence commands it. *

I have a clear method for resetting mid-talk if I lose my thread, sense the room shifting, or feel my energy contract under pressure. *

Section 2 of 7 — OPEN WITH AUTHORITY

The first 90 seconds of your talk set the tone for everything that follows. These 5 statements will show you whether you're building authority and trust in that window, or quietly losing it.

My opening creates an immediate tension that makes the right people in the room lean forward. Not a warm welcome, not a thank-you, not an agenda slide. *

Within my first 60 seconds, the right people in the room know this talk is for them. I name their exact situation in language that makes them feel seen. *

My opening is not about getting the audience to like me. From the first sentence I am focused entirely on the impact I want to make on them. *

I speak and call out my audience's unspoken feelings back to them in my opening. They feel named, seen and understood before I have even introduced myself. *

I have tested and refined my opening based on my unique communication style and what my audience needs to hear. It is not something I rewrite each time and hope lands. *

Section 3 of 7 — MOVE YOUR BODY

Body language accounts for 55% of your communication. The next 5 statements are about whether your physical presence is building authority or quietly undermining it.

My movement on stage is intentional and purposeful. Every step, gesture and pause adds to what I am saying rather than distracting from it *

I use movement as a tool to emphasise, transition and land key points. My body and my words are always working together, never against each other. *

I take up space fully and freely on stage. My gestures are open and expansive. My elbows leave my body and my movements are big enough to match the size of the room. *

I am aware of what my posture is communicating at every moment on stage. I stand in a way that signals confidence, openness and authority, not apology. *

When I watch footage of myself speaking, my movement looks natural, powerful and completely intentional. It is never performative, never nervous, never small *

Section 4 of 7 — MANAGE MICRO YESES

Your close only works if the room has been quietly agreeing with you for the previous 40 minutes. The next 5 statements are about the invisible architecture that makes your close feel like the natural next step for your audience.

Throughout my talk I deliberately create moments, that feel natural to my style, where my audience is internally agreeing with me, before I have asked them to agree to anything significant. *

I use language so specific to my audience that the right people in the room feel like I am speaking directly and only to them. *

My talk follows a deliberate framework that builds clarity. Each point lands before the next one begins, and the audience feels deeply supported throughout my talk. *

I can read the room in real time. I know when I have full agreement, when I am losing someone, and I have a specific move for both situations. *

By the time I arrive at my close, the room has already been saying yes for 40 minutes. My offer feels like the natural and inevitable next step, not a sudden gear shift into selling. *

Section 5 of 7 — ACTIVATE THEIR IDENTITY

People don't buy solutions. They buy the version of themselves that has the solution. This section is about whether you are speaking to who your audience is becoming, not just the problem they currently have.

I clearly acknowledge where my audience currently is, their frustration, their stuck point, their current reality, in a way that makes them feel deeply seen and understood. *

I paint a vivid, clear and tangible picture of who my audience gets to be on the other side of the solution. Not just what their life looks like, but who they become. *

I hold both realities in my talk. Where they are and where they are going, and I use the tension between the two to create the motivation to move. *

My audience leaves my talk feeling simultaneously understood for where they are AND inspired by who they get to become. Both feelings are present, not just one. *

I regularly hear things like "you described exactly where I am" AND "I can finally see where I am going" from the same person after my talk. *

Section 6 of 7 — NAVIGATE THE EMOTIONAL ARC

The best talks move people through sadness, frustration, laughter, clarity and empowerment, in the right order and the right dose. Too much of any one emotion and you lose the room. The next 5 statements are about whether you are conducting that arc with intention.

My talk deliberately moves my audience through a range of emotions. I don't stay in one emotion for too long and I don't skip over uncomfortable emotions. *

I use humour and lightness intentionally and strategically, not to entertain, but to generate relatability and release tension at exactly the right moment so my audience can receive what comes next. *

I know how to sit my audience in the discomfort of their current reality long enough that the solution lands as genuine relief, without leaving them so heavy they can't say yes. *

By the end of my talk my audience feels a specific sequence of emotions, seen, clear, empowered and at peace, because I have deliberately guided them there, not hoped they arrived. *

I map the emotional journey my talk takes my audience on. I know which moment creates frustration, which creates laughter, which creates clarity and which creates the desire to act. *

Section 7 of 7 — DESIGN THE CLOSE

You have done the work. You have moved the room. Now comes the moment where revenue is either made or lost. This section is all about whether your close is as powerful as everything that came before it.

My close flows naturally and seamlessly from my talk. There is a clear through line from everything I have said to the offer I am making. My audience never feels like I have switched into sales mode. *

My energy rises as I move into my close. I present my offer as a natural and exciting invitation. Not an apology, not a hard sell, not a nervous gear shift. *

I believe in my offer so completely that presenting it feels like the most generous thing I can do for my audience. My conviction is visible and my audience feels it. *

My offer is simple and easy to say yes to. I have removed every possible barrier, confusion and complication so that the decision feels effortless for the right person. *

My talk consistently converts. I walk off every stage knowing my speaking is a reliable and repeatable strategy for growing my business and increasing my cash flow. *

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