Section 1: Findability
1. Do you have a fully optimized Google Business Profile?
*
Yes, updated regularly with posts, photos, services
Yes, but rarely updated
Claimed but basic info only
Not sure
No
2. When someone searches “collision repair near me,” where do you typically appear?
*
Top 3 in the map pack
On page 1 but not top 3
Page 2 or lower
Not sure
We don’t show up
3. Do you know how many people search for collision repair in your area each month?
*
Yes, we track search volume
Rough idea
No idea
4. Do you rely heavily on insurance DRP work to fill your bays?
*
Yes, heavily dependent
Somewhat dependent
Balanced DRP and direct-pay
Mostly direct-pay customers
Section 2: Quick Shop Snapshot
5. How many locations do you operate?
*
1
2 to 3
4+
6. Approximate number of cars repaired per month?
*
Under 20
20 to 50
50 to 100
100+
7. What best describes your shop?
*
Independent collision
DRP-heavy collision
Multi-location/MSO
Specialty/body & paint
Section 3: Credibility
8. How many Google reviews do you have?
*
200+
100 to 199
50 to 99
10 to 49
Under 10
9. What is your average Google rating?
*
4.7 to 5.0
4.4 to 4.6
4.0 to 4.3
Below 4
Not sure
10. Do you have a consistent system for asking customers for reviews?
*
Yes, automated
Yes, manual process
Occasionally
No system
11. Does your website clearly show before-and-after repair photos?
*
Strong gallery
Some photos
Very few
None
Section 4: Conversions
12. Can customers easily request an estimate online?
*
Yes, simple upload form
Basic contact form
Call only
No
13. Do you track how many calls come from Google or your website?
Yes, call tracking
Rough estimate
No idea
14. Are you currently running Google Ads for local collision searches?
*
Yes, consistently
Tested before
No
15. Have you ever lost customers to shops ranking above you online?
*
Yes
Probably
Not sure
No
Section 5: Growth & Market Control
16. Do you retarget website visitors with ads?
*
Yes
Not sure what that means
17. Do you run paid social ads locally (Facebook/Instagram)?
*
Yes, ongoing
Occasionally
No
18. Do you stay in touch with past customers through email or follow-ups?
*
Yes, automated
Occassionally
No
19. Do you review your marketing performance monthly with a clear plan?
*
Yes
Occassionally
No
Contact Info
First Name
Last Name
Email
*
Company Name
*
Company Website