Let’s Find the Missing Ingredient in Your Business

Every great business needs a recipe.

This assessment looks at eight essential ingredients in your business system to identify what is working, what is leaking opportunity, and what should be built next.

Answer honestly based on how your business operates today — not where you hope it will be six months from now.

At the end, you’ll receive your Business Recipe Score and your Next Right Ingredient.

Full Name *

Phone *

Email *

Organization *

Website

Ingredient 1: Foundation

Foundation measures whether your business has clear direction, audience, offers, pricing, and positioning.

A weak foundation makes every other ingredient harder to build.

Do you have a clear description of what your business does and who it helps? *

Somewhat

Yes

Do you have a defined core offer, package, or service menu? *

Somewhat

Yes

Is your pricing clear, intentional, and connected to your business goals? *

Somewhat

Yes

Can you clearly explain why someone should choose you instead of another option? *

Somewhat

Yes

Ingredient 2: Identity

Identity measures whether your business looks, sounds, and feels consistent, professional, and trustworthy.

Do you have a professional logo that represents your business well? *

Somewhat

Yes

Do you have consistent brand colors, fonts, and visual style? *

Somewhat

Yes

Do your marketing materials look connected and professional? *

Somewhat

Yes

Do you have clear brand messaging, a tagline, or core language that reflects your business? *

Somewhat

Yes

Does your brand create the right first impression for the customers you want? *

Somewhat

Yes

Ingredient 3: Presence

Presence measures whether people can find, understand, and trust your business when they encounter it online or offline.

Do you have a website or landing page that clearly explains what you offer? *

Somewhat

Yes

Can people easily find your business through Google, social media, search, or other relevant channels? *

Somewhat

Yes

Does your website or online presence make it easy for people to take the next step? *

Somewhat

Yes

Are your photos, graphics, and content professional enough to build trust? *

Somewhat

Yes

Do your online and offline materials feel consistent with your brand? *

Somewhat

Yes

Ingredient 4: Lead Flow

Lead Flow measures whether your business has a consistent system for attracting new opportunities instead of depending only on luck, referrals, or occasional posting.

Do you have a consistent way to generate new leads or inquiries? *

Somewhat

Yes

Do you know where most of your leads currently come from? *

Somewhat

Yes

Do you have offers, campaigns, lead magnets, promotions, or outreach strategies that consistently attract interest? *

Somewhat

Yes

Are you consistently capturing lead information such as name, phone number, email, or interest? *

Somewhat

Yes

Do you currently generate enough qualified lead volume to support your business goals? *

Somewhat

Yes

Ingredient 5: Conversion

Conversion measures what happens after someone becomes interested in your business.

Many businesses do not have a lead problem. They have a conversion leak.

Do you have a clear process for following up with new leads? *

Somewhat

Yes

Do interested prospects know exactly what step to take next? *

Somewhat

Yes

Do you respond to inquiries quickly and consistently? *

Somewhat

Yes

Do you have a clear sales, proposal, booking, or payment process? *

Somewhat

Yes

Do you know how many leads turn into paying customers or clients? *

Somewhat

Yes

Ingredient 6: Operations

Operations measures whether the business can consistently onboard, communicate, deliver, and manage work without everything living inside the owner’s head.

Do you have a clear process for onboarding new customers or clients? *

Somewhat

Yes

Do you use forms, checklists, templates, or documented processes to manage work? *

Somewhat

Yes

Do you have a consistent way to communicate project status, progress, or next steps? *

Somewhat

Yes

Are your tasks, files, approvals, responsibilities, and deadlines organized? *

Somewhat

Yes

Can your business deliver consistently without relying only on memory or manual effort? *

Somewhat

Yes

Ingredient 7: Automation

Automation measures whether technology is reducing repetitive work, improving response times, and creating consistency inside the business.

Do you have automated follow-up for leads, customers, or missed opportunities? *

Somewhat

Yes

Do you have automated reminders for appointments, payments, reviews, or next steps? *

Somewhat

Yes

Do your forms, calendar, CRM, email, text, payment, and other important tools connect together? *

Somewhat

Yes

Are repetitive tasks being handled by workflows, templates, or AI where appropriate? *

Somewhat

Yes

Does automation currently save your business meaningful time or help generate more revenue? *

Somewhat

Yes

Ingredient 8: Growth

Growth measures whether the business is tracking results, improving intentionally, and building a repeatable path toward its next level.

Do you regularly review leads, sales, revenue, customer behavior, or campaign performance? *

Somewhat

Yes

Do you know which marketing or sales activities produce your best results? *

Somewhat

Yes

Do you have a clear plan for increasing revenue or business momentum over the next 90 days? *

Somewhat

Yes

Do you have systems capable of supporting more customers without creating chaos? *

Somewhat

Yes

Are you actively improving your offers, campaigns, assets, and processes over time? *

Somewhat

Yes

What would you most like Digital Soufflé to help you fix, build, or improve? *

What would meaningful progress look like for your business over the next 90 days? *

Let’s Find the Missing Ingredient in Your Business

Ingredient 1: Foundation

Ingredient 2: Identity

Ingredient 3: Presence

Ingredient 4: Lead Flow

Ingredient 5: Conversion

Ingredient 6: Operations

Ingredient 7: Automation

Ingredient 8: Growth

Final Priorities