Go from second-guessing video to knowing exactly where it fits in your B2B marketing plan in under 15 minutes.

You don’t need a video plan yet. You need a decision.

This scorecard helps you decide:

if video is worth doing right now
where it would actually help
what would be a waste of time or money

No production talk. No trends. Just clarity.

Takes about 10–15 minutes
No prep required
Answer honestly based on today, not where you wish things were

Choose the option that feels closest.

There are no right answers.

Section 1: Strategy Reality Check

1. Right now, your main marketing priority is: (copy) *

Driving awareness in the market

Supporting sales conversations

Educating buyers before sales

Honestly, we’re juggling everything

Section 1: Strategy Reality Check

2. Sales would describe your current content as: *

Actively used in deals

Helpful, but not essential

Nice to have

Rarely used

Section 1: Strategy Reality Check

3. You can clearly explain how a prospect moves from first touch to closed deal: *

Yes, it’s mapped and mostly works

Roughly, but there are gaps

Not really

It changes all the time

**Section 2: Where Video Might Help**

4. Prospects most often struggle with: *

Understanding what makes you different

Trusting you before talking to sales

Explaining your value internally

You’re not sure

**Section 2: Where Video Might Help**

5. If video already existed, it would help most with: *

Explaining complex ideas simply

Building credibility and authority

Supporting sales conversations

You don’t know yet

**Section 2: Where Video Might Help**

6. Your buying cycle is: *

Long and considered

Medium with multiple stakeholders

Short and transactional

Inconsistent

Section 3: The Honest Resource Check

7. Your gut reaction to ‘we should do video’ is: *

We could handle it with the right support

It feels doable, but stressful

We don’t have the bandwidth

This feels unrealistic

Section 3: The Honest Resource Check

8. Getting budget approved for video would be: *

Straightforward if ROI was clear

Possible with justification

Difficult

Not happening this year

Section 3: The Honest Resource Check

9. Internal buy-in for video is: *

Strong

Mixed

Weak

Non-existent

Section 4: The Cost of Doing Nothing

10. Without video, your team compensates by: *

Writing long explanations

Repeating the same sales conversations

Relying on decks and case studies

Avoiding certain conversations

Section 4: The Cost of Doing Nothing

11. You suspect competitors are: *

Clearer and more confident

Better at telling their story

Educating buyers better

Not doing much better

Section 4: The Cost of Doing Nothing

12. If nothing changes in the next 6–12 months: *

Growth slows

Sales cycles stay long

Brand clarity stays fuzzy

All of the above

You did it! Now, let's get you your results.

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