The LOI Calculator

You Know ROI: Return on Investment...

This Is The Opposite: LOI - Loss On Invisibility™

Right now, someone is searching your name.

Maybe it's a potential client. Maybe a podcast host. Maybe someone who heard about you at a conference.

What do they find?

For most experts: almost nothing. Or worse: silence since the outdated content from 2019 (or earlier) that makes you look like you went on the run!

Meanwhile, you're having expert-level conversations EVERY. SINGLE. DAY.

Client calls. Sales meetings. Strategy sessions. Team discussions.

You're teaching. You're solving problems. You're sharing frameworks.

And then it all... vanishes.

If you want the step-by-step on what to do next, first we need to diagnose where you are TODAY.

This 2-Minute Quiz Reveals:

✓ Your "Loss On Invisibility" Prescription – There's 12 distinct patterns of professionals...each has a different prescription on exactly what to do. In 2 minutes, you'll know which profile you fit & the plan to move forward

✓ Your Hidden Content Goldmine – How much scalable content you're already creating (without knowing it)

✓ 3-Minute Test Drive Guide – You'll learn how we capture ONE conversation and turn it into dozens of pieces of content + videos, explained in 3 minutes

✓ Your Custom Action Plan – What to do next based on your specific position & profile

Find out what you're really losing. Click "Next" to start.

2 minutes • Instant comprehensive report and Step-by-Step

If a total stranger searched for you online - RIGHT NOW - how would they describe your "Public Display of Competence"?

A stranger would say...

"They're basically invisible... who?"

"They posted a few years ago, but disappeared since"

"There's some stuff, but I don't really *know* what they do"

"Wow...if I had to hire someone, they'd be my first call"

How often do people ask YOU for professional advice, guidance, or clarification during your normal week?

During sales, meetings, consultations, client discussions, etc...

Multiple times each day

Once per day

A few times a week

Rarely

(These are conversations where people are learning from YOU... not just meetings you attended)

How often do you find yourself repeating the same explanations, advice, frameworks, or stories to different people?

This happens...

All the time... I repeat myself constantly!

Frequently, at least multiple times per week

Occasionally

Not often

When you finish a client call, sales meeting, or internal discussion, what happens next to the ideas you just shared?

That content gets...

They disappear...never captured

I think "I bet there's other people who'd like to hear that" but don't write anything down

I sometimes write notes & share what I can

I have a system that captures & shares these insights

This is about what happens, not what you'd like to happen...

Going into 2026, how important is it for you to grow your visibility or thought leadership?

My "Public Display of Competence" is...

Mission-critical: it directly affects my income & life trajectory

Very important: I know I need to be more consistent

Somewhat important: I'd like to improve but haven't spent time on it yet

Not a priority right now

What’s the biggest reason(s) you’re NOT creating more content right now?”

Select the most honest answer:

I don't have time

I don't know what to post

I don't want to be a 'content creator'

I don't want to learn social media platforms

Paid work takes priority

I don't enjoy writing or editing

I actually want to share content, but need a system

More than one of the above

Tell us more (Optional)

To calculate and send your custom Loss On Invisibility™ Report, as well as our 5-page Test-Drive Overview, put your name and email address below...

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