Have you clearly defined what makes your firm different from competitors?
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Yes, we have a clear, documented unique value proposition (UVP) that all team members can articulate
Somewhat, we know what makes us unique but haven't formally documented it
No, we offer similar services to other firms in our practice area
I'm not sure what our UVP is
How do you target potential clients who need your services right now
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We run targeted paid ads for high-intent keywords relevant to our practice
We have optimized our website SEO for high-intent search terms
We rely primarily on referrals and word-of-mouth
We don't have a specific strategy for capturing immediate-need clients
What marketing metrics do you track consistently?
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All metrics from cost per lead to client acquisition cost and ROI
Some basic metrics like website visitors and consultation bookings
We track new clients but don't tie them back to marketing efforts
We don't consistently track marketing metrics
How quickly does your firm respond to new inquiries?
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Within 5 minutes during business hours
Within 1-2 hours
Same business day
Within 24-48 hours
What percentage of your marketing focuses on potential clients who aren't actively looking for legal services yet?
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Less than 10% - we focus on immediate needs
10-30% - some educational content but mostly direct response
30-50% - balanced between immediate needs and awareness building
More than 50% - heavy focus on brand building and awareness
We don't really focus on this group at all
How much revenue did your company do last year?
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$
How do you optimize your online presence for different search platforms?
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We optimize for Google only
We optimize for Google and have a presence on social media
We don't really optimize for any platforms at the moment
We actively optimize content for various platforms (Google, social media, video)
We have a comprehensive "Search Everywhere" strategy including AI platforms
What's your current marketing budget as a percentage of revenue?
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Less than 2% of revenue
0% - we don't invest in marketing at the moment
2-5% of revenue
5-10% of revenue
More than 10% of revenue
What type of content do you create to attract potential clients?
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We don't create content at the moment
Direct response ads and website content only
Educational blog content and occasional social media
Thought leadership content, educational resources, and platform-specific content
Comprehensive content across multiple channels (blogs, videos, social)
How do you communicate your firm's credentials and success metrics?
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They're mentioned somewhere on our website
They're highlighted on our homepage and in marketing materials
We feature them prominently with client testimonials and case studies
We have a comprehensive strategy to demonstrate expertise and results
We don't brag about ourselves or highlight our accomplishments well enough
Which statement best describes your overall marketing approach?
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Marketing is an expense we try to minimize
Marketing is necessary but we're not sure what works best
Marketing is an investment with measurable returns
Marketing is a strategic revenue driver with clear ROI
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What's your first name?
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What's your email address?
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What's the name of your firm?
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What is your title at the firm?
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What's your phone number?
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What's your company website?