What kind of business are you running?
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Coaching, consulting or courses
A service business (clinic, salon, law, property, finance and the like)
Ecommerce or physical products
Something else
Roughly how many people are on your list?
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Under 1,000
1,000 to 5,000
5,000 to 25,000
25,000+
Honestly? No idea
Someone joins your list today. What happens next?
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An automated welcome series kicks in, and it's doing its job
They get one welcome email, and that's about it
Nothing until the next time we send something
I'd have to check
What happens to subscribers who've stopped opening?
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They're tagged automatically and get a re-engagement series
We've sent the odd win-back email, nothing automated
They stay on the list and keep getting everything
We couldn't tell you who they are
Someone gets as far as your checkout or booking page, then leaves. What happens?
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An automated follow-up goes out and brings a good chunk of them back
There's a follow-up, but it's basic or we've never checked how it does
Nothing. They're gone
We don't track who drops off there
How often does your list actually hear from you?
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Every week, planned in advance, with a mix of value and sales
Most weeks, but mainly when we've got something to sell
Whenever someone gets round to it
It's been a while, if we're honest
When you send a sales email, what usually happens?
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Sales come in. Our list buys from us
A few sales, a few unsubscribes, hard to say if it was worth it
Not a lot. People switch off when we sell
We don't really send sales emails. It feels a bit spammy
Who's running your email right now?
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Me, around everything else
Someone on my team, on top of their actual job
A freelancer or agency
Nobody, really
Last one. What would you like to happen next?
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Take it off my hands. I want it done for me
Show me what you'd build first, then I'll decide
Just send me my results and tips for now
Your results are ready. Where should we send them?
First Name
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Email
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Business website or Instagram
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