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Your customer is the star of your story. Knowing exactly who they are and what they want helps you talk directly to them, not just about your business.
People buy because they have problems. The better you show you understand their struggles, big or small, the more they’ll trust you.
Your customers want someone who cares and knows their stuff. Being that, makes them want to work with you.
People feel overwhelmed when they don’t know what to do next. A clear step-by-step plan makes it easy for them to move forward confidently.
Customers won’t act if they’re not sure what to do. Clear instructions help turn interest into action.
People need motivation. Showing the costs of doing nothing helps create urgency and encourages decision-making.
Painting a clear picture of what life looks like after solving the problem inspires hope and makes customers excited to buy.