Which of the following is NOT a key component of building brand authority on social media?
Consistent posting
Engaging with your audience
Sharing only promotional content
Providing valuable insights
How often should you ideally post on social media to maintain an active presence?
Once a month
Once a week
1-3 times a day
Every hour
What is the primary purpose of using hashtags on social media?
To make your posts look longer
To increase visibility and reach
To confuse your audience
To use up your character limit
Which metric is LEAST important when measuring your social media success?
Engagement rate
Follower growth
Number of posts
Conversion rate
What is social listening?
Eavesdropping on conversations at social events
Monitoring social media for mentions of your brand or relevant topics
Listening to social media influencers' podcasts
Reading comments on your competitors' posts
Which of the following is an effective way to increase engagement on your social media posts?
Using all caps in your captions
Posting the same content across all platforms
Asking questions and encouraging discussions
Ignoring comments and messages
What is a social media content calendar?
A physical calendar hanging in your office
A tool for planning and organizing your social media posts in advance
A list of holidays to post about
A schedule of when to check your social media accounts
How can you effectively use user-generated content (UGC) on social media?
By stealing content from other users without permission
By reposting content created by your audience with proper credit
By asking users to create free content for your brand
By ignoring any content created by users
What is the primary benefit of live streaming on social media?
It's easier than creating pre-recorded content
It allows for real-time interaction with your audience
It guarantees more views than regular posts
It's the only way to use video on social media
How can you maintain a consistent brand voice across different social media platforms?
By using the same exact post on every platform
By creating platform-specific guidelines for tone and messaging
By letting different team members post whatever they want
By only using one social media platform
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