1. When someone asks, “So what do you actually do?” How would you usually reply? *

Give a thorough explanation because you want to be accurate and not oversimplify

Stumble a bit, you know what you do, but putting it into clear words feels harder than it should

List a few different ways you help people because it depends on the situation

Keep it short and simple, even though it doesn’t fully capture what you offer

2. When you post content online, your most common thought is: *

You edit and refine it repeatedly to make sure it’s clear, helpful, and says things “the right way”

You tweak it to sound more like what performs well or what you think your audience expects

You change direction often, trying different angles or formats to see what finally lands

You focus more on timing, trends, or the algorithm than the message itself

3. People who follow you usually tell you: *

“You explain things in a way that actually makes sense”

"You give so much value, this is so helpful"

“I didn’t realise you helped with that as well”

“I see you everywhere”

4. When you think about being more visible, you feel: *

Slightly frustrated, you’re already doing so much

Uncomfortable asking for attention or space

Unsure what you’d even focus on

Patient, but worried it’s taking longer than expected

5. If your business were a room, it would be: *

Full of information, notes, and ideas

Warm, welcoming, and generous

Busy, with lots happening at once

Still being set up, not finished yet

6. When engagement is low, your instinct is to: *

Add more content or explain things better

Give more value and help more people

Try something different or switch direction

Remind yourself that growth takes time

7. Outside of business, people often come to you because: *

You explain things clearly and thoughtfully

You’re supportive and always there for others

You have lots of ideas and perspectives

You’re reliable and steady

8. When you look at others in your industry, you think: *

“They simplify things more than I do”

“They seem more comfortable asking for the sale”

“Everyone’s doing it differently, it’s confusing”

“They’ve been doing this longer than me”

9. Your biggest frustration right now is: *

Being misunderstood or overlooked

Being appreciated but not hired

Feeling unclear or pulled in too many directions

Feeling early, unknown, or unseen

And finally... 10. When you imagine someone finding your work for the first time, you worry they’ll: *

Miss how much expertise you actually have

Take the value and move on

Not quite “get” what you’re about

Not realise how much potential this has yet

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