You have a consistent process for scheduling the next appointment immediately after service is complete
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You have pre-made "seasonal campaigns" that re-engage past clients with special offers multiple times per year.
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You have a daily social media strategy that consistently turns local prospects into followers and then into paying clients.
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You have an array of clever videos strategically created to "pre-sell" potential customers and stay top of mind with past customers. (i.e. an emotional brand "origin story" video that shows your passion and expertise)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You have strategic partnerships with other local companies that create revenue for both of your businesses. (i.e. a painting business and a power washing business working together)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You have referral relationships with "non-competing" local companies (i.e. a car wash give out a free desert coupon for a local restaurant with every wash)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
Your past customers, current employees and other local influencers are incentivized to promote your business (i.e. you track referrals and pay out rewards or cash to those bringing you the deals)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You consistently "give-back" through various community initiatives and then promote those moments to potential and past clients (i.e. free products, services or giveaways for elderly or disabled people)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
Your company messaging is noticeably different and designed to stand out from that of your competitors (i.e. your copy has unique language that sounds different from your competitors)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You have well written text and video FAQ’s to establish your authority and overcome objections on your website (i.e. you have videos that address questions about price, what makes you different, etc.)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You have specially bundled "Decoy Offers" created and presented to customers to enhance the value of your core offer (i.e. you have expensive offers that only exist to make your other core offers more attractive)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You sell your products and services in bundles rather than only selling one off services (i.e. rather than selling "carpet cleaning" you sell 3 packages. Basic, Premium and Luxury)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You sell a very "High-Ticket" version of your product or service and it is made known as available to your prospects (i.e. Jim biggest package used to be $900 so he created a $3,500 package with even more value)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You have professionally shot and edited videos for your business that help you close more deals (i.e. you send a standard explanation video along with your estimate)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
Potential customers see you as a very professional company (i.e. consistent branding, wrapped trucks, updated website, etc.)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
Your team has scripts to follow that allow you to create a consistent customer experience and increase cash collected (i.e. all staff use the same scripts for their role)
It Needs Work
Making Progress
Almost There
I'm Crushing It!
You intentionally talk about your higher priced packages first to make your core offer sound like a bargain (i.e. presenting your highest price first before your core offer)
It Needs Work
It Needs Work
Almost There
I'm Crushing It!
You have a marketable, unique guarantee that helps your customers feel safe and comfortable buying from you (i.e. "Green Seal Guarantee")
It Needs Work
Making Progress
Almost There
I'm Crushing It!
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